Behind the Design: Ivy Design Firm Lindye Galloway Interiors
Ivy Design Firm Spotlight: Lindye Galloway Interiors – Orange County, CA
Lindye – how did you get where you are today?
Long story short, I had been in creative design industries previously and found my niche when I landed in interiors. I started my firm 3.5 years ago, and through a lot of hustle, late nights, and strategic moves, we’ve landed in a fun season designing high-end custom homes in the Newport Beach area. Last year, things really took off and I knew I needed more support and creative people that could help continue to build and design beautiful homes. So, we now have a team of 7 ladies that are so talented!
Lindye Galloway Interiors is a full-service interior design firm specializing in complete remodels and new builds. How would you describe your firm’s aesthetic?
I love being able to bring a fresh and modern look to each space while utilizing comfort and practicality. At the end of the day, these are our clients’ homes, so they need to be pretty and livable spaces. I find inspiration for each project from the clients’ style and personalities as well as the character of the space itself.
Who are your favorite vendors and tradespeople to work with in Orange County, CA?
We are fortunate to be surrounded by the best of the best and there are so many professionals we love working with. It’s impossible to choose our favorites! We love using Noir for some great furniture pieces.
How does designing make you feel? What’s your business mantra?
I feel so blessed to be able to do what I do. Designing our clients’ homes is a privilege I do not take lightly. I’ve always been a creative person, but interior design truly makes me become alive. We believe in creating unique spaces that balance form and function for people to stylishly exist in. We believe in designing a space that is a reflection of our clients’ individual style and personality.
Tell us about your involvement with HGTV…
We’ve had the pleasure of partnering with HGTV over the past several years and they’ve featured us online and in print. We’ve shared tips, advice, and home tours in various articles they’ve published!
Your portfolio is stunning, shot by Chad Mellon. Why do you think it’s so important to build a collaborative relationship with your photographer?
Thank you so much! Chad is so talented and I love working with him on a regular basis. I do firmly believe in building a collaborative relationship with your photographer! Because we’ve done just that, Chad now has a great idea of what I’m looking for each time he photographs a project, and I completely trust him. I also love that my portfolio and branding looks consistent because we work together on a regular basis.
How much time do you allocate towards content & social media marketing?
With social media being as huge as it is today, it’s so important to be present on social media so that you can showcase your work and clients can get a feel for you and your brand, along with an idea of what it’s like to work with you. Last year, I was fortunate to have a lot of new projects. However, I wasn’t able to give my social media platforms the attention that they needed, so, I brought someone on to help me with my marketing and social media. I love it because she is able to focus on growing that part of my business while I can stay focused on the design aspect. We collaborate together daily to create great content.
Do you attend design conferences and trade shows? If so, which markets and what’s your market strategy?
There are so many good ones out there, but most recently, my team and I attended the Las Vegas Market and had a blast. We also love High Point Market. Our strategy is typically as follows: day 1 we search for new furniture, day 2 we shop accessories and textiles, and we devote day 3 to shopping for projects we’re currently working on.
What are some common business dilemmas you face and how do you navigate them?
One of our biggest dilemmas over the last year has been streamlining our systems. Our projects have become very large in scale and our team is constantly growing. So this last year, we have focused on creating solid systems for the whole team that allow us to be efficient and create more space for us to focus on what we love, designing!
Why did you join Ivy?
We joined Ivy to help us create stronger systems. We were using a few other programs to accomplish our processes with clients, from invoicing to tear sheets, and tracking our clients’ furnishings. We saw that Ivy had a lot of potential for us to do all of these things in one place…so, we were SOLD!
How does Ivy help streamline your day-to-day workflow as an interior designer? What’s an Ivy feature you can’t live without?
Ivy allows us to handle all points of our projects in one space where the whole team can accomplish tasks together! It has changed our workflow from using multiple platforms and applications to having it all housed in one space to easily work on our projects, no matter what phase they are in. We can’t live without the Ivy Product Clipper! It’s our favorite feature and it’s so efficient when we’re sourcing around online!
What have you learned from the Ivy Designer Network?
The Ivy Designer Network has been a huge community for us. It has provided a source to understand the inner workings of the program and figure out how we could best utilize it for our firm. We are able to ask questions and see what other people were facing and how they solve their issues with Ivy. It’s been a great network of Designers sharing feedback on how to grow our businesses, together, which is always encouraging!
How has Ivy transformed your business?
Ivy has brought a level of professionalism to our firm that we were longing for. We are now able to handle many aspects of our projects in one place that keeps us on point. It’s also created a space for our whole team to work on multiple facets of our projects together. And most importantly, it’s freed us up to focus more on creating beautiful projects!
Photography by Chad Mellon
Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?