Designing the Colorful & Unexpected with Apartment 415
Vendor Spotlight: Apartment 415
Agustin – how did you get where you are today?
My mother is an interior designer so I have been around design my entire life. I went to school at Academy of Art University in San Francisco and started designing for the president of the School in my senior year. After that, I decided to start my own business out of my small Nob Hill apartment (415 San Francisco area code). That is where Apartment 415 started.
How do you describe Apartment 415’s aesthetic in 140 characters or less?
Color, contrast, unexpected, cool kids only.
What’s the design scene like in San Francisco?
I think San Francisco has a very unique style. There is such a mix of cultures that can be reflected in the design and architectural scene.
Who are some of your favorite local interior designers and shops?
I love what Rapt Studio does, I find their styles to be very unique and unexpected. They’ve done some of the coolest spaces not only in SF, but in the entire US. Antonio Martins is another designer that I always look up to, and of course, Ken Fulk. San Francisco has some incredible antique/vintage shops…but I can’t give my secrets away 😉 .
What’s your creative process like?
I taught Conceptual Development at Academy of Art, so I love to come up with conceptual ideas through sketching and lots of research. I would tell my students over and over again, “The more you research, the stronger your concept becomes, and the better your design will be”. I get a lot of inspiration from the fashion world, so there is a lot of fashion show watching during this process, sifting through art history books and looking back at my latin roots.
Which materials and colors do you like to use?
Color is the base of my brand so you will see a full rainbow spectrum in my designs. Friends tend to make fun of how much pink I use, but honestly, a room with a hint of pink will always make you look back and stare. Have you ever taken a photo against a pink wall? Try it, it does wonders. With the use of materials, I love mixing and matching all sorts of unexpected textures and finishes, things that you would never think would work together.
What are some of your best-selling products?
Each collection I’ve worked on has a little story behind it, but so far, the insect collection is probably the best-seller followed by the Psycho-Tropical one.
How do you typically work with interior designers?
When I do a custom design for an interior designer, I love to really understand what the space is like and what it will be used for. Right now, we are doing a super fun textile design for a TV show (can’t say who yet), but there is a lot of singing. Stay tuned.
Can you offer interior designers 3 tips of best practices for choosing the right home decor for a space?
1. Clients needs
2. Strong design concept.
3. Usage in the space.
You can’t go wrong with these three tips.
What’s next for Apartment 415?
We are talking to several retailers in Spain and hopefully we will hit the Asian market soon.
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