Infusing Storytelling into Wallpaper & Tile with Grow House Grow
Grow House Grow, based in Brooklyn, NY, specializes in narrative-inspired pattern work. Their lifelong passion for storytelling and affinity for design shapes every product they produce. From childhood memories and architectural observations, to heirlooms and souvenirs, each pattern is a tale of time speaking to the wonders of the world.
Here, Grow House Grow Founder, Katie Deedy, shares the story behind her narrative-based designs, the wallpaper and tile production process, and her fond relationship with interior designers.
“The internet is wonderful for growing brand awareness, but there’s nothing like communicating directly with a knowledgable designer to showcase how much better the whole process is when a professional is involved. This is especially true for products like our handmade wallpapers and tiles which can require a little more experience when estimating and installing.”
“Interior designers are incredibly important to our brand. In many cases, they’re the “boots on the ground” sharing our wallpapers and tiles to clients who may not have otherwise heard of us.”
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