Behind the Design: Kaitlyn Payne of Basicspace


Designer Spotlight: Kaitlyn Payne of Basicspace – Brooklyn, NY

How did you get where you are today?
I was born and raised on Cape Cod, Massachusetts and spent the first 18 years of my life in the same home. My parents created a space for me and my brother that was comfortable and gave me a sense of stability. When working with clients today, I draw from that deep sense of place – of thereness – that I felt growing up in our cozy Cape Cod home.
In college, I explored the idea of a less permanent sense of place and moved to San Francisco to pursue an internship. Without any connections, I eventually convinced an architect to hire me and ended up gaining incredible hands-on experience and exposure to the intersection of design and architecture. After heading back to Boston for a couple years, I made the move to Brooklyn in 2014 and have been here since.
Looking back on my education and career path, I believe that growing up in a small close-knit community gave me an intimate sense of space, while exploring new landscapes gave me a wide-lens vision.
Basicspace is known for specializing in residential and cultural spaces, pushing for clean, authentic and practical design – how do you achieve this?
Designing is a complex, long and often difficult process, but one that I am truly passionate about. Clean, authentic and practical are loose, broad terms that I believe universally describe a successful solution for any design problem. This success is driven by collaborative relationships between the designer, client, architect and contractor. Managing these relationships takes time, patience and an understanding of each other. If everyone considers and is educated about the design process from each stakeholder’s perspective, this will lead to a smoother execution.
How does having a Brooklyn-based design studio influence your designs?
So much! Even though it is a part of New York City, Brooklyn is completely different from Manhattan. I love the quick access into Manhattan and the plethora of showrooms that inspire my material pallets, product selections and architectural details; even so, I appreciate coming back to a quieter, slower paced studio environment. That’s not to say Brooklyn isn’t busy, but it has a more intimate sense of community, whereas the scale of Manhattan can sometimes feel overwhelming. Also, there is more space scattered throughout Brooklyn for furniture builders, millworkers, and artists. Visiting and collaborating with these people truly inspires me. The lively creativity and relaxed setting of Brooklyn definitely fuels my design work.
How do you stay current and source interesting, new-to-market products and materials to incorporate in your designs?
Another huge benefit to being based in NYC is that there are so many design conferences, events and fairs throughout the year that showcase the newest furniture, materials, and products. But I have to admit, my favorite way to stay current is to grab a cup of coffee and a bagel and explore the many showrooms that the city has to offer. I also love browsing Instagram to search and learn about new companies.
Who are some of your favorite local Brooklyn vendors that you work with?
A few Brooklyn showrooms that I frequent often for their unique products are Mark Jupiter, the Brooklyn Flea, Homestories, and Rebecca Atwood.
What are some projects you are particularly proud of?
I find the most challenging and engaging projects are the ones where I am designing both interior and exterior spaces. I love to blur the lines of interior and architectural design. The Jerusalem Road House and Beach Street Carriage House both had this integrated approach. I think we came up with really elegant solutions to each client’s unique requirements.
How does designing make you feel?
I’m humbled to be able to design for others. Every client has a unique way of living, and I love getting the chance to design spaces that are tailored to their routines and experiences. My passion is to create beautiful space, but beyond that, I love to learn from all the people I work with.
You just launched your own business, Basicspace, congratulations! What excites you about running your own business?
Thanks – it all excites me! Since the company is in its beginning stages, I’m most excited about the many opportunities and the fact that the decisions I make will impact my professional career and my company’s future. I have the privilege of helping people and impacting their well-being and daily life. Being an entrepreneur drives me to produce my best work and explore my creativity.
Can you offer tips of advice to the interior designers starting their own design studio?
Ha! I feel like I’m the one that still needs advice! I’ll repeat what my mentors have advised me: Be brave and bold. You will feel doubt and skepticism, but proceed fearlessly and be your own biggest cheerleader.
And my least favorite piece of advice, but one that is important nonetheless (I can still hear my professor saying this over and over at school): “Network! Network! Network!”. People roll their eyes at this advice, but networking is essential, and has helped me find many of my clients.
What’s your business mantra?
Work your ass off and be authentic.
How important is social media to the success of your business?
This is a really interesting question and something I’m working to better understand. I have invested time into my Instagram account (@basicspacedesigns) and just created an email newsletter (NO BS), but I’m still verifying whether these are the marketing channels I want to focus on. Face-to-face networking is still my most effective way of getting new work.
You regularly collaborate with contractors, craftspeople, and other reps of the trade – how do you maintain healthy relationships with these vendors?
YES! I love collaboration – have I said that yet? I make it my mission to meet with a new person in the industry each week for coffee or drinks just to chat and learn from them. I also make sure when I’m scheduling my week that I put time aside for showroom visits. Without each person I work with, my business couldn’t exist…it takes a village!
When you start a new project, how do you get to know your client and the space in order to achieve individualized design?
I like to meet with my clients where they are most themselves, as I find that I get honest answers when my clients are comfortable. This may sound a little underwhelming, but just talking and creating dialogue with my clients is the most effective way to get to know them. Most importantly, by listening! Then, asking questions about their personal lives, what challenges they run into, and how they live day-to-day provides the best insight into how I can help.
What’s your focus for 2017?
I have three main goals for 2017 – the first is to continue working with amazing clients, so I have been outlining a networking and marketing strategy for the first half of the year. Secondly, I am looking to publish more of my work and build Basicspace’s brand. And most importantly – I want to keep having fun!
Why did you join Ivy?
I joined Ivy because I needed a better way to organize my business that was smart, intuitive and easy to incorporate clients into the workflow.
How has Ivy helped streamline your workflow?
The biggest thing is organization! I used to use excel, linking to websites and my Pinterest, Indesign to PDF and Quickbooks and send out each of these documents to my clients. Ivy makes it possible to do everything on their platform! Also, they really listen to their users and add features continuously that we ask for.
What’s an Ivy feature you can’t live without?
Gosh, probably the just launched product clipper! It is so easy to add products to my Ivy account and then they are saved for future use. From there you can add to any proposal/ invoice. Brilliant and a huge time saver!
Photography courtesy of JT White

Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

What the Desk of an Interior Designer Actually Looks Like

 

As an interior designer, your office is your haven. A place where you can add a little style, a little clutter, and your must-haves to get through the day. Whether you sit in a classic office, or create an office space for yourself at home, you value your sacred workspace and appreciate it for all its function and quirks.

Let’s be honest, this industry is messy, very messy, and an interior designer’s workspace certainly reflects that. As much as we strive to maintain Pinterest-perfect spaces, clutter, fabric swatches and chachkies seem to get in the way – and we salute you!
Take a look at what the desk of an Ivy interior designer actually looks like.

Michelle Beamer of MB Interiors

“Among the many things I can’t live without, I would have to say that my sketchbook is number 1. My husband and I recently re-did this little nook, built the desk and shelves, and I painted the “wallpaper” with gold paint. I love how it turned out and it’s a pleasure to work in a new space!”

Michelle Beamer's Desk

Photo courtesy of Michelle Beamer

Pamela Sandall of Pamela Sandall Design

“It’s cluttered with my computer, catalogs, tile samples, client files and fabric swatches. Oh yes, and my cat!”

Pamela Sandall's Desk

Photo courtesy of Pamela Sandall

Jesssica Tollman of Jessica Tollman Interiors

“I love the practicality of this antique gate leg farm table. At 30” high, the added height is perfection for using my computer (saves my back and my wrists!) and at 21” deep, it is narrow enough to live happily on a wall in our family room. Looking out the window is an added bonus – I draw so much inspiration from nature. I really can’t live without flowers or a plant on my desk, it just makes me about a thousand times happier while I work! Although, so do the little clay elephant and the perfect paperclip dish made by my daughter and son – I could never live without those either!”

Jessica Tollman's Desk

Photo courtesy of Jesssica Tollman

Shelly Gerritsma of Canter Lane Interiors

“I can’t live without NPR streaming while I work. From Ted Radio hour to On Point, there’s always a great program to keep me going during a long work day.”

Shelly Gerritsma's Desk

Photo courtesy of Shelly Gerritsma

Ricci Jackson of Your Design Partner

“My eyeglasses are always in arm’s reach. If I can’t see, I’d be afraid of what I might recommend. Every important and essential thing is on my laptop.”

​​Ricci Jackson's Desk

Photo courtesy of Ricci Jackson

Monique Duarte of Duarte Decor

“My favorite/must haves on my desk are my iPad, iPhone, fabric swatches of the most recent design project I am working on, and my Self Mastery Cards. I read one every morning before I start my day!”

Monique Duarte's Desk

Photo courtesy of Andrew Thomas Clifton

Katherine Tincher of Katherine Tincher Design

“I can’t think without writing everything down, so there is always a constant rotation of sketches, lists and post-its on my desk. And the most important thing in my office is a giant whiteboard that is my master to-do list!”

Katherine Tincher's Desk

Photo courtesy of Katherine Tincher


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

 

Worldly Textiles & Decor With Aelfie

 

World traveler Aelfie Oudghiri, founder of Aelfie, designs and sells funky boutique home goods from her Brooklyn shop. As a well-informed home goods designer, Aelfie applies the influences of antique textiles, high fashion, youth culture and the history of decorative arts & crafts into her contemporary products. From rugs to trays, Aelfie sure knows how to create a piece that will catch your eye and make you smile.

Here, Aelfie shares her infatuation with textiles and home accents, experience collaborating with interior designers, and tips on how to choose the right rug.

Photography courtesy of Aelfie


Aelfie – how did you end up starting a rug company?

I started out selling vintage rugs that I had collected from my travels. From there, I was inspired to create my own designs.

AELFIE Crybaby Throw

 

Where and how did you develop a fascination for rugs?

I really fell in love with rugs on a family trip to Turkey when I was a teenager. I was just fascinated by the craft of weaving, it’s history, and the whole experience of haggling.

AELFIE Olivia Blue

 

You collect both vintage rugs and create designs that you sell – what’s the inspiration behind your designs?

My inspiration comes from anywhere and everywhere, but most of the rugs are rooted in traditional symbology. I like to play with tradition, twist it, and make it contemporary and relevant.

AELFIE Eyes Pouf

 

How do you prepare for sourcing trips to destinations like India, Morocco and Turkey?

Shop for flowy, conservative clothing.

 

It’s been an exciting year for Aelfie, and you’ve been published many times. What are some projects that you’re particularly proud of?

We launched our first piece of furniture this year, the Mirah table, named after my daughter.

AELFIE Mirah Geo Cube

Which rugs are your best-sellers?

It can really vary but some of the best sellers and our favorites are the Saskia, Lounah, Zahra & Optik Black.

AELFIE Rugs

Tell us about your other products and home accents…

Why stop at rugs? It just felt like a natural progression. Our line now includes hand embroidered pillows, throws, bedding, and bone inlay furniture and accents.

AELFIE Trays

 

How do you balance work life, being a mama, and making time for yourself?

I have a lot of help. Great employees, a really understanding and supportive partner, friends in the neighborhood who like to babysit, and family close by.

Aelfie Bamako Tray

 

What has been your experience working with interior designers?

We love working with interior designers. They are some of our favorite clients. They understand the home decor world and actually make our job pretty easy since they usually have great taste and “get it”.

AELFIE

What are 3 tips of “best practices” to offer interior designers for choosing the right rug when decorating a space?

1. Start from the ground up. If you start with a rug you love, everything else can be built around that.

2. Go with your gut. Often times the first rug you are drawn to for the space is the one that you end up with.

3. Be bold. Try a color or design that might feel like a stretch. You’d be surprised how mixing bold patterns and colors can work out in unexpected ways.

AELFIE Samantha Rug

 

Based on your knowledge of the industry, what trends are you forecasting for 2017 in regards to textile and rug styles, patterns, and colors?

Saturated colors, animals, and silks.

AELFIE Gotlieb Throw

What’s next for Aelfie?

We are continuing to expand our rug collection with everything from solid rugs to more graphic plush styles. We are also working on some small furniture pieces, and new bedding which will launch this spring.

Aelfie Headshot


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

Learn Photoshop to Jumpstart Design Board Presentation Skills


Hosted By: The Design Cure Academy


Watch this live demonstration to learn how to use Photoshop to create fast and professional looking 2D concept boards.

The Design Cure Academy discusses what you’ll need and tips of best practices to create a great looking 2D concept board from start to finish.

Photoshop

The Design Cure Academy


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

Behind the Design: Tammy Cody of Cody Design Studio


Designer Spotlight: Tammy Cody of Cody Design Studio – San Luis Obispo, CA


Tammy – how did you get where you are today?
I am from the Central Valley of California (family of farmers). While I’ve always had a visceral reaction to my surrounding, I didn’t realize until I was a young adult that I was drawn to spend time in certain places and avoided others, knowing that my environment and setting affected my mood. That is why I design now, to create environments for happy, healthy occupants. My husband and I moved around a lot early in our marriage, then we had two boys and settled into San Luis Obispo, CA four and a half years ago. Two weeks after we arrived, I went back to school for interior design and I’ve been living and breathing design ever since.
Cody Design Studio

Loveridge Photography

Cody Design Studio specializes in residential remodeling and new construction – how do you help your clients plan and visualize a space?
I’m very methodical in my process. It all starts and ends with the drawings. At the onset of a project, I listen to the client and take notes, measure the space, and start my drawings right away. It may look somewhat elementary at first, but I always show my clients a 3D model during the first design review meeting. As we solidify the design, the 3D model continues to be refined.
How does the city of San Luis Obispo influence your design habits and
aesthetic?
San Luis Obispo is a dream. It may not be a design mecca, but it is perfect for me because I prefer a laid-back, bright and nature-inspired home. There is a great mix of influence from southern and northern California. Our weather reflects both areas. Lots of great sun but moody marine layer clouds during many of our mornings.
I’m always a fan of long lasting and environmentally friendly materials, and I love that more are becoming available.
Cody Design Studio

Loveridge Photography

Which trends, materials and/or colors are you particularly into right now?
I like that we seem to be moving away from the push for open concept floor plans. I really like open concept, but not every house or setting is meant for it, and not every client gravitates towards it. I’m always a fan of long lasting and environmentally friendly materials, and I love that more are becoming available. As for colors, long live the Griege!
How do you stay in-the know about new-to-market products and materials to
incorporate in your designs?
I lean heavily on my local vendors and they are wonderful. I love that I can drop by quickly with questions, have someone to vouch for quality and stand with me in the project.
I have been taking a course at our local community college in the construction department. It’s important for me to learn the process of construction so that I can know what is possible when I propose a change in design. I don’t want to get a side-eye from the contractor and a “sorry Tammy, that’s not even possible”.
Cody Design Studio

Loveridge Photography

Who are some of your favorite local San Luis Obispo and California vendors that you enjoy working with?
For remodeling, I’ve loved working with Pacific Coast Kitchen and Bath and Kepler Design (cabinets). We have a great local showroom for Green materials called Green Goods. For furnishings, one of my favorite shops is Habitat Home and Garden. They have a great store front and a massive warehouse of options.
It’s important for me to learn the process of construction so that I can know what is possible when I propose a change in design.
In your opinion, what’s the most essential element to a room?
Plants. It’s a simple and long lasting way to make a room (quite literally) come to life.
Cody Design Studio

Loveridge Photography

How does designing make you feel?
Like most creatives, at the onset, I feel anxious, and then I make progress and gain momentum on a solution and am totally jazzed at the end of the day.
What’s your business mantra?
Get comfortable with feeling uncomfortable. You’ll never move onward and upward without discomfort.
Cody Design Studio

Loveridge Photography

SketchUp is a program that you’ve been using for 6 years, and you offer courses for designers as well. What do you like most about this program?
I love that I can quickly convey my thoughts to my client and that I have dynamic working drawings. As I work through my schematic design, my section views and elevation drawings change with it. I can quickly print off a scaled drawing and take it to my clients house to explain something that may be difficult for them to understand otherwise.
Having the ability to show my clients a view of what it will be like to stand in their new home helps me show them why an idea will work, or, will not work. It saves project time and disappointment.
In what ways do you integrate SketchUps into the overall design process?
If it’s a remodel, I start drawing the space as it is currently so that I can show the client the progression. I strip that drawing down to the walls, and start their new design(s). That turns into a 3D model, the 3D model then turns into elevations. All of those drawings go into a presentation. I’m excited to share this process with other designers, so I created a detailed course.
How can a designer sign-up for one of your courses? Do you offer any other
educational courses or podcasts for interior designers?
They can go to sketchupforinteriordesigners.com and sign up there. I am currently working on a course for lighting plans, and a few courses geared towards decorators that will be available soon.
SketchUp For Interior Designers
How has Ivy helped ease your day-to-day pain points as an interior designer?
The first time I used Ivy for billing, I was blown away. I’ve never billed clients so painlessly. I love that when I log in, the first thing I see is an overall report. It makes me feel more in tune with how my business is performing.
What’s an Ivy feature you can’t live without? 
Again, the billing and the time tracker. I used to be so “jumbled” with keeping track of my time. Now, it’s straight-forward and clear. It seems like you’ve thought of everything. I’m hooked!
Tammy Cody

Loveridge Photography


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

Saving Time and Money on Custom Furnishings With Loom Decor

 

The beauty of fabric is the ability to create one-of-a-kind custom furnishings based on your client’s needs. However, custom comes with a high price, often limiting creativity and access to quality designs. Digital custom workroom Loom Decor is breaking this traditional industry standard, providing an online destination for high-end custom textile furnishings at an affordable price for designers, decorators and customers.

Loom Decor is on a mission to deliver custom home decor to the masses. With the help of our dear friend, modern technology, Loom provides access to user-friendly digital tools to visualize fabric on products, 400+ designer-quality fabrics, and dedicated Trade Stylists with up to 30% savings. Loom shares the state of the fabric and textile industry, dedicated services provided to interior designers and best practices for measuring and installing window treatments.


How does Loom work exactly?

Think of Loom Decor as a digital custom workroom. With our online design tool, you can create custom window treatments, pillows, bedding, table linens, and more with the click of a mouse. Starting with a blank silhouette or a design from our catalog, clients can choose from over 400 fabrics, select the perfect size, and even add trims and tapes. The image updates as you design and can be pinned to Pinterest, Houzz or a moodboard to help you and the client visualize. To order, you simply add to your cart and check out like a typical eCommerce store.

Each order is handcrafted by our Nashville-based workroom with over 20 years experience and ships in record time for custom goods – just 5 to 10 business days. We handle all of the logistics to make sure your piece is perfect and on time. Our designer clients say taking the vendor management off their plate is their favorite part of working with Loom!

We save designers around 30% versus their typical fabric showroom/workroom sources and are more affordable than fellow custom retailers.

Loom Sofa Pillows

Courtesy of Interior Define

Loom recently launched a new and improved website – how has this impacted the growth and success of your business?

The new site offers more robust customization options, like the ability to order window treatments to the ¼” and add trim options like tapes and cords.  And with real-time pricing and shipping information, designers don’t have to wait for a quote.  Plus, even the configurator is mobile-friendly, so you can design on the go.  In response, we’re seeing designers spec’ing larger projects through Loom, often a whole house’s worth of soft goods.

Loom configurator

How does Loom manage to offer products at 30% less than typical designer resources?

We source directly from fabric manufacturers eliminating costly middlemen, optimize our manufacturing processes, and keep our business lean by doing as much as possible online.  As a result, we save designers around 30% versus their typical fabric showroom/workroom sources and are more affordable than fellow custom retailers.

Loom Decor

Based on your knowledge of the industry, what are some modern day issues impacting the fabric and decor business?

One: custom is hot. Millennial homeowners are used to customizing everything: their coffee, iPhone case, car, shoes…they want the same personal touch in their home. Loom offers the same for home decor. We believe custom furnishings shouldn’t just be for the elite, but for the every-homeowner and the designers who serve them.

Two: faster trend cycles. These days, a fabric can show up on a design blog and three weeks later, it’s everywhere. In response, we’re now introducing more small collections throughout the year versus large seasonal collections.

Loom Decor

How does Loom prepare for the holiday season?

Black Friday/Cyber Week is usually huge, as it’s our biggest annual sale. However, after Thanksgiving, most house projects go on hold until the New Year. So, we focus on reminding customers that our pillows and table linens are great for entertaining and gifts.

Loom Decor Pillows Metallic

What are some of your best-selling fabrics and products? Who are the fabric designers to watch these days?

We are known for our quality window treatments, particularly roman shades and ripplefold drapery that you can’t get off the shelf.  For fabrics, our solid linens, especially soft colors like classic White, Dew, Smokey Quartz and Cameo, are consistently top sellers, particularly on drapery.  Trendy patterns like marble motifs and animal prints do well on pillows and shades. A rising star is our Shibori-style geometric, Pixel, and we can barely keep our banana leaf fabric, Belief It, in stock. But our internal favorite is our studded linen, Stud Muffin. It’s so hot!

We’re always excited when interior designers launch their own line, with Jeffrey Alan Marks, Madcap Cottage and Tobi Fairley, some of our recent favorites. Although we can’t always brand them as such, you’ll find some of their top sellers on our site or coming soon!

Loom Spring Collection

Loom Spring Collection

Loom helps designers streamline the design process, and is truly a great resource for both designers and homeowners – what are some unique benefits to the Loom Trade Program?

That’s so nice to hear!  Designers in our Trade Program receive an exclusive discount (which is automatically applied when ordering online), access to our archive of 4000 fabrics and the ability to order custom products not yet online.  Plus, each designer has a dedicated account manager, aka Trade Stylist, who provides window treatment expertise and can help assist in textile & product selection.

We’ll do whatever we can to save designers time and hassles when ordering custom!

Loom Decor

How does Loom typically work with interior designers?

We assist in whatever way works best for each designer. Some prefer to order entirely online, and rarely call us.  Others rely on their Trade Stylist as an extension of their team, having her suggest fabrics, customize and put products in their cart, or coordinate measure and install appointments. We’ll do whatever we can to save designers time and hassles when ordering custom!

Loom by Tessa Neustadt

Photo by Tessa Neustadt, Design by Emily Henderson

What should interior designers learn and understand about fabric before sourcing items for their clients and projects?  

First, linen stretches. Most designers account for this when they order, but sometimes clients don’t get told to expect linen drapery to lengthen up to 2” as it hangs.  Second, don’t forget to account for special use cases – kids, pets and humid rooms like bathrooms can wreak havoc on textiles.  We suggest Sunbrella® for such cases—it’s not just for outdoor! You can literally pour bleach on a Sunbrella® fabric and the stain will come out while the color will stay.

Loom Decor

Can you share 3 tips of best practices for interior designers in regards to measuring and installing window treatments?

We get this question a lot; check out our measuring guides to really get it right. Meanwhile, here are our top 3 tips:

1. Remember floors and windows are uneven, so measure each one individually and measure large windows on both sides and the middle to ensure a perfect fit.

2. Be sure to account for extra height and width when measuring. Drapery should be hung at least 8-12” outside the window frame to maximize light, and about 6-12” above the window frame to make the ceiling appear higher.

3. Always “train” window treatments after they are hung. To do this, close the drapery or pull up the shade and hand-press along the folds, almost like you are setting the crease in your bed sheets.

Loom Drapery

Photo by Nick McGinn, Design by April Bermudez

What’s Loom’s focus for 2017?

Product expansion!  We’ll be introducing bolsters, café curtains, valances, and accent furniture, in addition to adding new fabrics including sheers, more neutrals, and lots of green (thanks Pantone!).

Loom Decor Founders

Loom Decor Founders Nichole Ocepek and Ashley Baker


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

Behind the Design: Sadie Beachy of S. Flynn Designs


Designer Spotlight: Sadie Beachy of S. Flynn Designs, Kidron, OH


Sadie – how did you get where you are today?
I am from a small farm town on the Western edge of Ohio.  For as long as I can remember, I have always loved all things Interior Design.  As a little girl I would watched Trading Spaces instead of cartoons. My mom recognized and encouraged this. At a young age I also watched my father build our family home and later help him with their second, these things only fueled the fire. I got a Bachelors of Science in Interior Design from Indiana Wesleyan University in ’12 and was married a month later.  I moved and made my home where my husband is from, Northeast Ohio.  This is an odd tid bit but it is crucial to the success of my company, we from Homes County, the largest Amish settlement in the World. All of my sub contractors are skilled tradesmen from the conservative community.  All of my kitchen are custom made and installed by local Amish shops.  Most of my furniture is as well.  We live in and are apart of the community, so I can get anything I dream up and design made locally by wholesale Amish shops.
S. Flynn Designs is known for creating gorgeous, functional, livable spaces – what’s the most exciting part about starting a new project?  
Meeting our clients and seeing their need and opportunity to serve them!
Sadie Beachy The Dwelling Bnb Bedroom

12Stones Photography

How do your established relationships with the Amish community influence your designs?  
Greatly, this allows my final designs to be not only custom, but of high quality material and workmanship.
Who are some of your favorite Ohio vendors that you work with? 
We have so many great local contacts, but most are small shops and to the trade only so their names are not recognizable to the public.  Two that are would be are Norwalk Furniture and Keim Lumber.
Sadie Beach The Dwelling Bnb

12Stones Photography

How do you stay current and source interesting, new-to-market products and materials to incorporate in your designs?
Social media is great for this!  I love Instagram and follow many many designers and firms.  I go to Markets and Trend Forecastings.  I also just love it! This passion keeps me moving forward! It’s a blessing and curse, but after I implement an  element once, I tend and try not use it again.  Partly because I don’t want to use the same elements in different client’s home. This causes me to always be searching for what is next.
What colors and materials are you particularly into right now? 
Well texture is my favorite element, so I love crispy whites and warm wood tones!!! Thick knits, fur throws, moroccan rugs…love it all! But I am really really into, and I cannot believe I am going to say this, but hunter green.  But not the hunter green of the 90’s!! It’s back but with deep tones and a strong modern and masculine influence.
Sadie Beachy Christmas House

12Stones Photography

How does designing make you feel? 
I love it! It is a way of life! To allow my clients to live beautifully and functionally, it is SO rewarding!
What’s your business mantra?  
To be approachable, maintain integrity always, and for the end design to reflect our clients!   We never want to seem intimidating and want to always be easily approachable.  Being upfront with costs and staying on budget is of highest priority.  We take pride in our portfolio being extremely diverse in style.  We do not force our own personal style onto clients.  We dive into what they love, get excited about it, and then use our train eye, the principles of design and trend forecasts to pull it all together!
Sadie Beachy The Dwelling Bnb Bathroom

12Stones Photography

How do you maintain healthy relationships with the tradespeople and contractors you work with?
We work hard to stay in clear communication with one another, which can be tricky when some of my contractors would prefer to speak Pennsylvania Dutch.  I try very hard to respect their schedules and keep the workplace professional but light hearted.
When you start a new project, how do you get to know your client and the space in order to achieve personalized design? 
I ask many questions and have them collect even more images and examples they like.  Houzz and Pinterest are great tools for this.  Or the old fashion way, ripping pages out of magazines. I tell them, “Even if you don’t know why you like, if something catches your eye, save it!”.
Sadie Beachy Farmhouse Bathroom

12Stones Photography

How do you manage multiple projects at once and stay organized?
We do try to limit the number of projects we work on at a time and try to control our schedule as much as possible.  That can be hard because there are so many moving parts and contractors to oversee and work with.  If we cannot start a project when a clients wants to, we are upfront and let them know when we would feel comfortable starting.  Most clients appreciate the honesty and are fine with waiting until we are available. Also, I could not do it without my assistant!
In your opinion, what’s the most essential element to a room? 
I cannot pick just one! Color is the most emotional element but lighting is so important as well.
Sadie Beachy The Dwelling Bnb Kitchen

12Stones Photography

Why did you join Ivy?
I was searching the market for a new bookkeeping program, hopefully one geared to Designers.  I LOVE the home page for Ivy! The whole program is so user friendly and easy to learn.  I didn’t have time to learn a new accounting/bookkeeping program… plus that is not what I am good a, so I didn’t want to waste time on it. Within minutes I learned Ivy.  The YouTube videos are so helpful and short, sweet, and to the point!  Most importantly, and what really won me over, was your customer service! I love the instant chat window! Also, the pricing is an investment but feasible.
How was the initial transition onto Ivy?
So nice! My accountants are fluent in QuickBooks Online, and Ivy maps easily to it! So there was no risk there.  Also, the interface is simple and quick to pick up on.
Sadie Beachy The Dwelling Outdoor Area

12Stones Photography

 
In what ways has Ivy helped streamline your workflow?  
It keeps me more organized.  The time sheets are nice.  Ivy allows me to get paid faster! I can easily see financial reports for my business.  It is a central location for my assistant and I to store info, like vendor log in and contact.
What’s an Ivy feature you can’t live without? 
Again, I cannot pick just one. Vendor List and Time Sheets!

Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

The Truth Revealed About Luxury Bedding With Brooklinen

 

Want to know the secret to fancy schmancy bedding and a wonderful night’s sleep that doesn’t break the bank? Luxury bedding start-up Brooklinen shares their customer-raving formula for high-quality, fair cost bedding: Egyptian long-staple cotton, single-ply threads, 270+ thread count, and percale or sateen weaves. By cutting out the middleman and selling directly to the customer via Brooklinen.com, you no longer have to shop for your client’s duvet and sheet set at Bloomingdale’s.

Using Brooklinen bedding gives you as an interior designer a beautiful and comfortable canvas to build upon, add a few pillows and throws to create a textured, put together look. At the end of the day, you will be billing your clients for the re-design of their master bedroom, including a better night’s sleep as a bonus.

Brooklinen founders & bedding-whisperers, Vicki and Rich Fulop, share why interior designers love to use Brooklinen to furnish client bedrooms, their strategy to keep costs down, and the fundamental elements to great sheets.

Photography courtesy of Brooklinen


How is Brooklinen different than the other new bedding start-ups changing the bedding game?

Our quality! We spent over a year in R&D before we ever launched the brand to engineer the perfect sheets. They are completely customized to our design specifications from the cotton, to the weave, to the actual aesthetics, and there are settings in our finishing machinery that are completely custom to us, meaning other brands just won’t feel the same.

We’ve used that same R&D approach when developing new products, like our comforters and pillows, so that we can always innovate and offer the best product at the best price. And we have really cool mix-and-match functionality when you’re shopping the site – meaning that if want, you can mix and match our designs, which are all made to play well together, to style a set in a way that is very much your own.

Where we really do things differently is on the post-production front.

Brooklinen

According to your research, why has luxury bedding historically been priced so high? How does Brooklinen manage to keep the costs down?

Historically, luxury bedding has been very expensive for a variety of reasons that fall into two general buckets: the production costs and the post-production costs. Production costs include materials and construction, while post-production includes everything else, i.e. a brick-and-mortar storefront in a prime location; selling at a department store (which needs a cut of the profits), licensing markups, and more. Thus, very broadly, high-end sheets are high priced because they are made from the best raw materials (long-staple cotton, for example), and because of their high post-production costs.

At the production front, our costs are effectively the same, if not higher, than the designer labels because we use long-staple cotton, construct our bedding using single-ply thread (which results in softer, smoother, and more durable bedding than multi-ply constructions and reflects true thread-count), and partner with leading factories in developed countries. This way, we use the highest-quality materials and craftsmanship, while manufacturing responsibly and sustainably.

Where we really do things differently is on the post-production front. The bulk of consumer sheet purchasing is still done in brick-and-mortar locations, which come with enormous markups. A brick-and-mortar storefront(s), especially in a prime location (the norm for a luxury brand), results in high rents and overhead fees. Selling at a department store adds cost as well, because the department store needs to cover costs such as rent and salaries, and make a profit. Finally, a brick-and-mortar brand also requires a distribution system (trucks, drivers, warehouses, etc.) to get the bedding to each of the stores and on the shelves.

Licensing and slotting fees, which are a little less obvious, add costs as well. Slotting fees ensure good shelf position and help a brand cut through the clutter in a department store. Licensing fees serve a similar function, wherein a bedding manufacturer can secure a designer-brand name license for their product to capitalize on the goodwill created by the designer brand. You’ve probably heard of this practice with sunglasses as well, where one company manufactures designer sunglasses for many brand-name designers via a license.

Cumulatively, these post-production costs add significantly to the price one pays for bedding without delivering additional value in terms of quality, design, or convenience.  Total mark-ups from the post-production side of the business are often in the range of 5-10x the costs of production.

We keep costs down and offer such competitive pricing by cutting out the middlemen and selling direct-to-consumer from our website. We don’t have a storefront or sell in department stores, so we don’t have the associated fees. We put as large a percentage of the cost of our product into the materials and construction of our sheets as possible, and operate on a trimmed-down, efficient supply chain so that we can offer our customers an exceptional product at a great price.

Interior designers love to use Brooklinen to furnish client bedrooms because of the quality, aesthetic, and great price for the quality of the product.

Brooklinen

Walk us through the Brooklinen process, from thread to bed?

It actually starts before the thread – the raw material is the first step to sheet greatness.

 

1. Material. The raw material we start with is crucial because it’s the foundation –  every step in the sheet making process rests on the quality of material used to make the bedding. At Brooklinen, we use only long-staple cotton (“staple” is a term for cotton fiber) because the longer the staple, the softer and smoother the final product. Long-staple cottons are fine and strong, and can thus be spun into stronger, finer yarns, which in turn produce extremely soft and supple weaves. Shorter cotton fibers, or staples, can poke out of the weave, leading to a coarser, weaker fabric.

2. Ply. Sheets can be woven from single-ply or multi-ply threads, as mentioned above. We exclusively use single-ply threads, which can only be spun from long-staple cotton. Single-ply threads woven from long-staple cotton produce softer, longer-lasting sheets. Multi-ply yarns are a group of weaker fibers twisted together to create a false strength in one piece of thread. Mostly lower-grade, shorter-staple cottons are used to make multi-ply threads, which result in thicker, coarser and heavier sheets. Some manufacturers will also count each ply in one piece of thread to inflate thread counts, so confirming your sheets are made from single-ply yarns ensures that your thread count is as advertised, and works as a check to make sure high quality cotton was used in production. By using single-ply, long-staple cotton we are then able to construct our sheets using only 60 and 80 yarn-count threads, which are very fine and durable. The fineness of the threads strongly impacts the feel of a sheet. For example, picture the threads used to weave a burlap potato sack versus those used in a high-end business suit. As you can imagine, the fine threads used to create the suit result in a much smoother, lighter and softer fabric. The same applies to the sheets.

3. Thread count. Thread count matters, it’s just not the most important factor! But this is where it kicks in, because we’ve just made our threads, and now start the weaving process. Thread count is the number of threads woven together in a square inch of fabric. As the thread count rises, the fabric becomes softer, denser and warmer. Generally, the lower-end of thread count results in a lightweight, cool and crisp sheet, while the higher-end will be more tightly-woven, which means it will be a bit warmer, but also smoother and softer. However, anything below 250 may start to feel rough, and anything above 500 should be met with a heavy dose of skepticism as thread counts max out at 500 (thread counts advertised in excess of 500 are often misrepresented by manufacturers in order to trick customers, as they count not just each thread, but each ply spun together within each thread). Our Classic line is a 270 thread count, while our Luxe is a 480.

4. Weave. The weave of a fabric ultimately effects how it looks and feels, and is a matter of preference. Cotton sheets generally come in percale or sateen. The former, percale, is known as a “plain weave” – it’s a one-yarn-over and one-yarn-under weave that results in a matte finish with a cool, crisp feel. It’s especially perfect for the summer months or warmer sleepers. The latter, sateen, is a one-yarn-under and three-yarn-over weave. More thread surface exposed by this weave is what gives sateen its signature silky-soft feel and subtle luster. Sateen is usually more tightly woven and heavier in weight than percale, making it particularly sumptuous. It’s ideal for year-round comfort, and especially cozy in winter months. Our Classic collection is a percale weave, while our Luxe is a sateen. Finally, we use Osthoff Singe finishing machines that are made in Germany and widely considered the best in the industry. Our production team has over 100 years of combined experience and a manufacturing formula that gives out sheets a unique feel. Settings of the machinery are customized by each manufacturing team, which ensures no sheet can be made to feel exactly like ours.

The raw material is the first step to sheet greatness.

Brooklinen Blanket

What makes Egyptian cotton so special?

Egyptian cotton is a long-staple cotton – that’s why it is so special!

Brooklinen Blanket

In your opinion, how does quality bedding affect health and wellness?

Quality bedding has a major impact on health and wellness! We already know that lack of sleep leads to an increased risk of a huge host of health problems – everything from obesity to heightened levels of stress hormones to worse mood, lack of concentration, dull skin, and more; and we know that bedding is a key factor in how well you sleep.

Aside from generally feeling soft and comfortable on the skin, which is a must for good sleep (if you feel like you’re sleeping on sandpaper you’re going to be very tired the next morning), sheets play an important role in maintaining the ideal temperature for sleeping, which is key for regulating sleep. All things being equal, you need to be able to stay cool throughout the night in order to fall and stay asleep.

A high-quality cotton is both soft and breathable, which means air can pass through so you will be comfortable and unlikely to overheat, while a lower-quality cotton or a synthetic blend can feel soft, but will trap heat and over-insulate you. The result is that you’re more likely to wake up hot and clammy throughout the night. Thus, a quality set of sheets helps you avoid those pitfalls, and get better rest via throughout the night.

It’s still important to take other factors into account, i.e. avoiding electronics/lights in the bedroom (while sleeping), not drinking caffeine or alcohol close to bed time, setting your thermostat a bit lower than you would for daytime, but with all of those considered, quality bedding still plays a key role.

Brooklinen Luxe Hardcore Bundle

Brooklinen offers sheets, comforters and pillows.  What are some of your best-selling styles, colors and sets?

Our Hardcore Bundles are our most popular sellers, because with them you get a 7-piece set of sheets (1 fitted sheet, 1 flat sheet, 1 duvet cover, 4 pillowcases), plus the freedom to mix-and-match our color ways within the bundle to style them to your liking. The pieces in the set are also 25% less as a Hardcore Bundle than if you buy each item individually. Our Move-In Bundle works the same way and gives you everything you need in almost one-click – a comforter, two pillows, and the aforementioned Hardcore Bundle J.

All our colorways and styles do really well – we only sell a few patterns because we always want to keep our selection minimalist and curated, never overwhelming.

And then we very recently introduced our new candles that I am obsessed with, and limited-edition lambswool, baby alpaca, and cashmere throw blankets. They’ve already sold out in their first run! We’ll be restocking them for winter though.

Brooklinen Blankets

What kind of customer feedback have you been receiving?

Our customer feedback has been fantastic and informative, and we listen and collaborate with our customers and community! For example, we were hearing that it was easy for pillows to slide out of traditional pillow cases, so we developed an envelope fold for ours to keep them in place.  Customers suggested that we put “long-side” and “short-side” tags on our fitted sheets to make it easy to know which end went where when making the bed, so we implemented that too!

Brooklinen

How does Brooklinen typically work with interior designers?

Interior designers generally come to us and purchase bedding directly for their clients. They’re tastemakers and always the first to know about great new products and brands, and fortunately they quickly discovered and embraced us!

Brooklinen

Why would an interior designer want to furnish a client’s bedroom with Brooklinen bedding?

Interior designers love to use Brooklinen to furnish client bedrooms because of the quality, aesthetic, and great price for the quality of the product. They want to provide their clients with high-end, luxurious bedding that feels great, and then from an aesthetic perspective, they have the freedom to play and do a minimalist, clean look in a room because our designs are primarily solid colors and stripes, grids, and polka dots, or use the sheets as a canvas to build on, via colorful throws and pillows, textures, etc., for a look that is more bohemian or layered. So we give them great materials to work with, and they take them and run with their creative visions.

Brooklinen Solid Smoke

What’s next for Brooklinen?

We have some really exciting ideas and launches in the works for next year, you’ll have to stay tuned to see!

Brooklinen Co-Founders


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

Producing Eco-Friendly Wallpaper & Fabric With Eskayel

 

Brooklyn-based wallpaper and fabric company Eskayel is a firm believer in sourcing and producing locally. Using a mindful production process, Eskayel provides jobs to their local community, reduces their carbon footprint, and donates sales to 1% for the Planet.

Here, Founder Shanan Campanaro shares the Eskayel production process, the enjoyment of collaborating with interior designers, and best practices for choosing the right wallpaper and fabric for a space.

Photography courtesy of Eskayel


How did you get where you are today?

I am from San Diego, CA, by way of Art school in London.  I went into graphic design in fashion out of school and moved into the Home sector when I started Eskayel.

Eskayel Showroom

How does being based in Brooklyn influence your designs?

Brooklyn is a great place to be connected with other designers and it’s an easy place to build a social network and support system of like-minded creative entrepreneurs.

What’s the Eskayel wallpaper and fabric production process like? In what way are you mindful to the environment? 

All of our production facilities are based in the North Eastern United States and are small family-run operations. Sourcing product locally minimizes pollutants due to transportation while supporting local jobs and economy. It also makes communication easy and personal, encouraging a continuing dialog about important issues like eco-friendly innovation.

All our products are made to order with no minimums. In this way, we reduce waste by making just enough for each order and we are never left with extra unsold stock that might go to waste.

As a member of 1% for the Planet, Eskayel gives 1% of its sales to a global network of non-profit organizations that are dedicated to protecting our big blue planet.

Eskayel Wallpaper

What are some spaces featuring Eskayel designs that you are particularly proud of?

We were excited that two hotels unveiled their new rooms this year with our product. One is The Thompson Hotel Nashville, with rugs we designed in every room.  Rugs are a fairly new category for us and we were very pleased to showcase them in this property. And the second is the Four Seasons Maui, which has one of our patterns on the headboard fabric and another pattern on pillows in each room.

Eskayel Thompson Nashville

You were honored by In Her Company, a campaign celebrating the power, impact and creativity of 30 inspiring women – what was that like?

It’s really surprising when you actually realize people are paying attention to your message and what you are doing.   It felt really nice to be able to realize that through such an honor and not just through sales numbers ☺.

In The Company Of Women

Based on your knowledge, how was the use of wallpaper and fabric changed over time?

Well, it used to be a really toxic industry and everything was made of Vinyl.  Now, there are many new ways to print and more eco-friendly alternatives.  There was a time, too, when wallpaper design seemed antiquated or retro – but there are so many new designers working with the medium. Wallpaper is experiencing a sort of renaissance right now.

Who are some other wallpaper and textile designers you admire?

I really admire Porter Talelo’s hand painted papers. I also really love Fort Makers hand painted bold textiles.

Eskayel Wallpaper

What are some of Eskayel’s best-sellers? How are you designs most commonly used in a space?

Our best selling wallpapers are probably Galileo glass, Dynasty and the Akimbo greyscale wallpapers. Fabric is a little different but those patterns are also popular.

Eskayel Fabric

In your opinion, what’s the most essential element to a room?

For me it’s a sense of space.  Whether you want the space to feel large and airy, or cozy and womb-like, you have to start with how you want it to feel.

How do you typically work with interior designers? What do you enjoy about it? What are some of the complications?

The easiest way we work with designers is by simply providing samples and having them purchase from our existing selection. I am not very involved with that process once I finish a collection of designs.

But, I do work a lot with designers on custom color, custom scale or custom artwork for wallpaper and fabrics. Our rugs are very customizable and I work very closely to sample and produce custom rugs for clients. It can be a really long process as well as a complicated process just by the nature of the different techniques that can be used to make a rug.

Eskayel Wallpaper

Can you offer 3 tips of “best practices” to interior designers for choosing the right wallpaper or fabric when decorating a space?

1. Go with your gut or what first comes to mind – overthinking can make a design feel too tight.

2. Mix it up – mixing colors and patterns is not just OK, it’s very good.

3. Don’t go too crazy with paint colors – it’s much more fun to introduce color through textiles or rugs.


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.

 

Behind the Design: Shelly Gerritsma of Canter Lane Interiors


Designer Spotlight: Shelly Gerritsma of Canter Lane Interiors


Shelly – how did you get where you are today?
I have lived in numerous places, growing up in a Forest Service family.  From Alaska to California, Arizona and then Colorado for school.  I moved from Flagstaff, AZ to Fort Collins, CO to attend CSU in 2003, thinking at the time that I wanted to pursue Equine Science as my career path. While attending CSU, with less than exciting grades coming out of my science classes and math classes, I finally hit a wall and realized that I was meant to pursue what I actually excelled at.  But, loving horses and wanting to keep them in my life, I knew that becoming a starving artist was not an option!  Once I found out about the Interior Design program, I never looked back.
 
After finishing school, I worked within the architectural design and restaurant interiors businesses.  Being able to travel and gain perspective over projects that turned from concept to completion very quickly was extremely rewarding.  The pressures and stresses of handling multiple projects and clients, working with great teams on designs and getting to see the process all the way through really set me up for where I am now.  In 2008, after years with the same company, I fell victim to layoffs that were happening industry-wide.  Living in Southern California at the time, I had to completely cash in my retirement and savings to survive the expenses of just living.  After having to sell my dream horse (who I had won some championships on in California that year), due to survival and the cost of California living, I knew it was time to do something different.  Heartbroken, but not defeated, I made plans to move – somewhere.  
Fate stepped in and I was asked to design a ground up huntbox barn/residence in North Carolina.  Bags packed and dog in tow, I moved across the country to start a new adventure.  ​
Canter Lane Interiors is an award-winning interior and architectural design studio – what’s the most exciting part about starting a new project?  
Seeing the vision for the space and what I know it can be, then getting to translate that to my clients.
Canter Lane Interiors
How do you stay current and source interesting, new-to-market products and materials to incorporate in your designs? What trends, materials and/or colors are you particularly into right now?  
While I love trends in design, I tend to only use them sparingly.  My design style and the clients I attract love an eclectic space.  I am super in love with the turn of the century looks that have been back in style for the last few years.  The stark white walls and tile with minimal wall decor and antique, or reproduction accessories mixed with new furnishings. Love it!  
Tell us about your marketplace…
The Marketplace at Canter Lane is something that is continuing to morph from my visions for an online decor shop that combines my own designed decor along with some curated pieces.  In the past, most of my clients have wanted retail items in their designs. However, I am finally branching into to the trade items and more custom pieces.  With new trade relationships, I will feature a few of my favorite pieces from my favorite brands for sale as well.  While nothing replaces the nostalgic, tactile, experience of a brick and mortar shop, while I am still fledgling and growing, I will keep the Marketplace online.
Canter Lane Interiors
Who are some of your favorite local Southern Pines and North Carolina vendors that you work with?
Freddie Bowling is a contractor that I absolutely love working with. His background in finish carpentry has made him an excellent overall contractor with great attention to detail that some contractors lack. I love living so close to High Point Market and all of the fabulous vendors and showrooms that are available. Surya will always be one of my favorites for accents. I love color, and they always infuse their pieces with great pops of color.  And being so close to the big annual Furniture Market is pretty fantastic!  Sherwin Williams is my go-to paint location for projects, and Aberdeen Glass does a wonderful job installing shower surrounds. 
How does designing make you feel?
Of course I love it, but didn’t realize just how much it impacted me until a client noted that they loved how much I lit up and was excited about every detail of any project.  They said that they loved how apparent it was that design is my passion and that they loved working with someone who was so excited about it.  That really felt great to hear :-).
Canter Lane Interiors
What’s your business mantra?
Design does more than look pretty, it provides comfort, calm, joy, soul, and life to spaces that affect us every day; so designing spaces that help people live a fuller, richer, life is always the goal.  
How do you receive inquiries and leads for new business?
Word of mouth has been the best lead generator so far, especially when clients see an already designed space in person.  I also use HOUZZ, Thumbtack, and Facebook to gain followers and potential clients.
Canter Lane Interiors
From a marketing standpoint, how much time is spent posting on social media, writing newsletters, etc.? 
Oh lordie, haha – I spend a lot of time on social media.  I should probably track my time more closely :-).
You dabble in e-design as well with Laurel & Wolf. Why did you choose the Laurel & Wolf platform over other e-design platforms such as Decorist and Havenly?  
It was more or less serendipitous that I became involved with Laurel and Wolf.  They sent me an e-mail one day that I responded to and the rest is history.  I love supplementing project load and income with L&W.  Leura is a wonderful entrepreneur who was able to reach a market of clients that would likely not be introduced to fabulous design otherwise.  I have heard of Decorist and Havenly, but haven’t had a chance to explore them yet.

Canter Lane Interiors

How do you manage your accounting?
So, I basically wasn’t managing my accounting before IVY.  My method as a new solo-preneur has been haphazard at best.  Between Excel files, PDFs, and my online banking, I was drowning in trying to keep track of everything.  When IVY came along, the timing could not have been more perfect.  
What are the go-to resources, groups and forums that you refer to day-to-day?
Facebook private design groups, Pinterest, ASID online, magazines like Veranda, Town & Country, and Traditional Home.

Canter Lane Interiors

When you start a new project, how do you get to know your client and the space? 
When I meet with my new clients, I like to observe the existing spaces they live or work in on an average day so I can get a real sense of how the spaces are used.  I actually prefer that my clients don’t go out of their way to clean up messes, laundry, etc.  or do anything that they normally wouldn’t that may take away from viewing the needs that they actually have.  If I can see the messes and clutter, I can help the client by designing a new space that eliminates these problems.  I also like to meet family members, pets, and get to know what the client’s routine is like.  I keep design meetings pretty warm and casual, so I think this helps clients feel at ease and allows them to express their needs better.  
Canter Lane Interiors
Why did you join Ivy? 
After reviewing what IVY offered, it was a no brainer to at least try it out.  The platform provided everything I needed to take my business to the next level.
How has Ivy helped streamline your workflow?
Wow, I cannot say enough about how great IVY has been so far.  Being able to keep all of my projects and invoices tethered into one platform that keeps it all organized and at my fingertips has proved to be a massive timesaver already.  
What’s an Ivy feature you can’t live without? 
The invoicing feature and the P.O. create tools.  

Canter Lane Interiors

Photography courtesy of Shelly Gerritsma


Are you an interior designer in search of an easy interior design software and project management tool to run your business? Learn more about Ivy here.