How to Tackle IBS & KBIS Orlando 2018 Like a Pro

 

The fifth annual Design & Construction Week® (DCW) features the co-location of the NAHB International Builders’ Show® (IBS) and the National Kitchen & Bath Association’s Kitchen & Bath Industry Show® (KBIS), giving you access to two shows in one! This mega-event will bring together more than 80,000 interior designers designers, builders, general contractors, remodelers, flooring professionals, as well as product specifiers from around the globe.

The IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors from 100 countries. IBS brings together more than 1,500 top manufacturers and suppliers from around the globe, showcasing the latest and most in-demand products and services. KBIS, in conjunction with the National Kitchen and Bath Association (NKBA) is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.

DCW gives you the opportunity to take advantage of the most up-to-date and innovative education and networking opportunities the industry has to offer. All registered IBS attendees have access to the exhibit floors of IBS and KBIS. Review these tips to help you maximize your DCW Orlando visit to IBS & KBIS this January 2018.

Lead Image by Oscar Einzig Photography


KBIS Exhibitor CEU Program

Take advantage of the free education on the show floor provided by KBIS 2018 exhibitors. No registration required, 0.1 CEU available at each session.

Houzz Booth | Cultivating Positive Client Relationships from Start to Finish

Houzz – Booth S5811 = .1 CEU

Presenter: Lindsey Thudin

Tuesday, January 9, 2018, 11:00 A.M. & 2:00 P.M.

Wednesday, January 10, 2018, 11:00 A.M. & 2:00 P.M.

Thursday, January 11, 2018, 11:00 A.M. & 2:00 P.M.

Chief Architect Software Booth

Chief Architect Software – Booth W4953 = .1 CEU
Presenters: Scott Harris, CKD/CBD, Derek Pedersen, AKBD, Jason Troye, AKBD
Tuesday, January 9, 2018, 11:00 A.M. – Virtual Reality & 3D for Your Design Business
Tuesday, January 9, 2018, 2:00 P.M. – 3D Design Software – How to Get Started
Wednesday, January 10, 2018, 11:00 A.M. – Selling the Job using 3D Software Tools
Wednesday, January 10, 2018, 2:00 P.M. – Kitchen Remodeling – Designing & 3D Visualization
Thursday, January 11, 2018, 11:00 A.M. – 3D Design for Kitchen Island & Custom Cabinets
Thursday, January 11, 2018, 2:00 P.M. – Bathroom Remodeling – Designing & 3D Visualization

Mark These IBS & KBIS Events on Your Calendar

How Do I Get My Digital Marketing to Drive Leads? (IBS)

Tuesday, January 9 |8:00 – 8:30 AM, Remodelers Central – West Concourse, Level 3, Room W 304 E

Presenter(s): Andy Bergren, Group Two Advertising, Philadelphia, PA

Learn strategies and best practices to drive more leads and sales from your digital marketing efforts.

7 Keys To Sustainable Cash Flow (IBS)

Tuesday, January 9 | 8:30 – 9:30 AM, BSC Hospitality Lounge – West Concourse Level 3, Room W 310

Presenter(s): Scott Stroud, Cash Flow Engineering, Lake Cumberland, KY

Learn the seven key business metrics you need to monitor and control that will help you overcome the hurdles interfering your cash flow.

What’s Cooking in Kitchen Design (IBS)

Tuesday, January 9 | 9:30 – 10:30 AM, OCCC – West Concourse, Level 3, Room W 314 B

Speaker(s): Laura Sullivan, CAPS, CGP, ID.ology Interiors & Design, Asheville, North Carolina | Deboni Sacre, ASID, Liv Design Collective, Inc, Salt Lake City, Utah

Learn from two industry experts who will share tips for kitchen designs your clients will love from fixtures to finishes.

Fire and Ice: Nancy Fire and Vanilla Ice Talk Trends, Taboos, and Talent (KBIS)

Tuesday, January 9 | 10:00 – 11:00 AM, KBISNeXT Stage

Moderator: Nancy Fire, Design Director for HGTV and Vanilla Ice, host of DIY Network’s The Vanilla Ice Project

Nancy Fire, Design Director for HGTV, will share 2018 trends showcased at KBIS and queries Vanilla Ice, pop icon and host of DIY Network’s The Vanilla Ice Project and Vanilla Ice Goes Amish, on his approach to kitchen, bath and outdoor living design challenges. The KBISNext stage audience will be invited to participate in a Q&A session with Nancy and Vanilla Ice. A short meet and greet will take place immediately following the discussion.

Designing For Impact (KBIS)

Tuesday, January 9 | 10:30 AM – 11:00 AM, The Impact of Design Pavilion Powered by ASID at South Hall, booth S5657

Speaker(s): Randy Fiser, CEO of the American Society of Interior Designers (ASID) and Nick May, Host of The Chaise Lounge Podcast

Join the conversation in the Impact of Design Pavilion with Nick May, host of the widely acclaimed interior design podcast The Chaise Lounge and Randy Fiser, Hon. FASID, CEO of ASID as they discuss and explore topics such as evidence-based and human-centric design, well-being, and sustainability and how interior designers can improve the lives of their clients.

Play Nice Together, Kids! Home Automation – Where Design Meets Tech (KBIS)

Tuesday, January 9 | 11:00 AM – 12:00 PM, Booth S5238 – Design Milk X Modenus Talks Lounge (#DMMTalks)

Moderator: Jeanne Khoe Chung – Cozy Stylish Chic

Panelists: Scott Koehler, Principal Dream Kitchen Builders; Ryan Herd, Owner 1 Sound Choice; Patti Johnson, Principal Patti Johnson Interiors

Technology in the home and full home automation is growing exponentially but it takes a great team and a lot of communication and education to make it all work seamlessly, especially when tech needs to work without sacrificing design. So from new and important design considerations to the nuts and bolts of what’s out there and what’s in the walls, this is the panel for anyone that understands the importance of new technologies and their impact on how we live and how we design. Design pros and tech buffs alike share newest trends but also to talk about their challenges and ideas when integrating technology in home design.

Advanced Houzz Tools (IBS)

Tuesday, January 9 | 12:20 – 12:50 PM, Tech Bytes – West Concourse, Level 2, Room W 230

Speaker(s): LIZA Hausman, Houzz, Palo Alto, California

In this hands-on workshop, experts from Houzz will share advanced tips for you to take your profile to the next level. This session will include how to take advantage of the latest Houzz directory algorithm, new collaboration tools including Houzz Sketch, and new features that help you make the most out of your Houzz presence. Following the session, you’re invited to stick around and work personally with Houzz to have your questions answered.

Houzz

Photo courtesy of Houzz

Pop Goes the Future: Top Trends Bursting onto the K&B Scene (Keynote Presentation at KBIS)

Tuesday, January 9 | 1:30 PM – S210A, OCCC

Speaker(s): Cindy Allen, editor in chief of Interior Design

Allen is regarded as one of the interior design industry’s key influencers. She has overseen all design and editorial content for ID, executed the overall vision for the brand and provided strategic perspective and leadership support for the company’s design-related projects and partnerships. In a wide-ranging address, she’ll cover topics of critical interest to the kitchen and bath remodeling industry and key design and business directions likely to have an impact in the year ahead. It’s sure to be a provocative discussion, full of great trend details and insightful information you can use to further your business.

Customer & Contract Best Practices for Greater Profit, Efficiency & Sanity (IBS)

Tuesday, January 9 | 3:30 – 4:30 PM, OCCC – West Concourse, Level 3, Room W 304 A

Speaker(s): Dennis Dixon, Neale Journalism Award 2007, Dixon Ventures, Inc. (Dixon Builders), Flagstaff, Arizona

This session will explore both management techniques and examples of contract/paperwork best practices that allow you to not only better control client expectations, but also the project and others involved.

The Best in Emerging Marketing & Design Trends from The Nationals 2018 (IBS)

Wednesday, January 10 | 8:00 – 8:30 AM, Sales Central – West Concourse, Level 3, Room W 312

Panelist(s): Kerry Mulcrone, MIRM, Kerry and Co., Hudson, WI | Denise Dersin, Professional Builder, Des Plaines, IL | Lisa Parrish, Team PMP, Alta Loma, CA | Anne Ladewig, NAHB National Sales and Marketing Council, Washington, DC

This interactive presentation will highlight the best practices in sales, marketing and design from The NationalsSM, NAHB’s National Sales and Marketing Awards.

The Power of Negotiating with Trade Partners & Suppliers (IBS)

Wednesday, January 10 | 8:30 – 9:30 AM, OCCC – West Concourse, Level 3, Room W 304 A

Speaker(s): Mark Woolley, Master CGP, CGB, Train the Trainer, BuildTec Solutions, LLC, South Jordan, Utah

There’s nothing more important to an interior designer than his/her relationships with trade partners and suppliers. Discover ideas on how to best negotiate with your trade partners and suppliers to ensure you are getting the best deal in price, schedule, quality and warranty.

Q&A with Shark Tank Guru, Daymond John (IBS)

Wednesday, January 10 | 10:45 – 11:15 AM, Production Builder Executive Club – West Concourse, Level 2, W 222

Presenter(s): Daymond John, ABC’s Shark Tank, FUBU, New York City, NY

Come prepared with questions for an intimate Q&A with Daymond John of ABC’s Shark Tank in the Production Builder Executive Club. In this session, you will gain branding and marketing insights from the founder of a billion-dollar clothing brand and celebrity investor on one of the most popular TV series in the country.

Getting Your Stories Published…Strategies for a Digital Age (KBIS)

Wednesday, January 10 | 2:00 PM – 2:30 PM, The Impact of Design Pavilion Powered by ASID at South Hall, booth S5657

Speaker(s): Christine Abbate, President, Novità PR and Jennifer Quail, Editor in Chief, I+D Magazine

The media landscape is constantly evolving and it is more important than ever to understand the opportunities to further the awareness of good design and the issues that are affecting our industry and world. Hear from a panel of leading design journalists and PR/social media experts who will share strategies and insider tips on getting your projects and stories published in an expanded range of print and digital outlets.

Best of KBIS Award Ceremony (KBIS)

Wednesday, January 10 | 3:15 – 3:30 PM – KBISNeXT Stage

Host: Karman Hotchkiss, Executive Editor, Better Homes & Gardens

Best of KBIS Judging Committee:Molly Switzer (AKBD, principal designer and owner of Molly N. Switzer Designs), Jeremy Parcels (AKBD, designer of Christopher’s Kitchen & Bath), Suzanne Scott (lead designer and owner of Suzanne Kristine Interiors), Austin Pike (principal and lead designer of Showroom Marketing), Craig Couture (designer at Cypress Design Company)

The kitchen and bath industry’s most prestigious awards, the Best of KBIS, recognizes the most innovative new products of the year. Sponsored by Meredith Corporation magazine brands Beautiful Kitchens & Baths, Traditional Home and Dream Kitchens & Baths, the rigorous process of selecting each year’s winners is executed by a board of industry experts. Meet and greet the award winners, judging committee and members of the Meredith Publications staff. Cocktails will be served.

Social Media & Website Blunders: How to Build Online Assets & Avoid Killing Your Business (IBS)

Wednesday, January 10 | 3:30 – 4:30 PM, OCCC – West Concourse, Level 3, Room W 308 C

Speaker(s): Darren Spielman, JD, Kain Spielman, P.A., Fort Lauderdale, Florida

Learn the proper website terms of service / privacy policies and how to manage your risks and recognize the pitfalls of social media accounts. You will also learn how to use online tools to help build a long-term brand through trademark laws, including selection, registration and enforcement, and how to protect original company content—such as marketing materials and manuals—through copyright laws.

12 Steps to Disaster Recovery (IBS)

Wednesday, January 10 | 4:00 – 4:30 PM, Remodelers Central – West Concourse, Level 3, Room W 304 E

Panelist(s): Robert Criner, CAPS, CGB, CGR, CGP, GMB, GMR, Criner Remodeling, Newport News, VA | Dan Bawden, CAPS, CGR, CGP, GMB, Legal Eagle Contractors Co., Houston, TX | George Moore, Jr., CAPS, CGR, CGP, GMB, GMR, Moore-Built Construction & Restoration, Inc., Elm Grove, LA

Learn 12 steps to help your customers repair and rebuild, work with insurance and government agencies, and get back on their feet after a disaster from a panel of NAHB Remodelers who’ve been both the victim and contractor.

Embracing the Reality of Amazon: How manufacturers, retail showrooms and designers are working together to maintain relevance in the digital age (KBIS)

Thursday, January 11 | 11:15 AM – 12:00 PM, KBISNeXT Stage

Moderator: Jeff Walcott, Marketplace Strategy – Amazon Sales Acceleration

Panelists: Leslie Carothers (CEO, The Kaleidoscope Partnership), Chip Devine (SVP multi channel solutions, Ferguson Enterprises Inc.), Vijaikrishna (VJ) Teenarsipur (vice president, eBusiness, Delta Faucet Company)

It’s a reality that the changing marketplace and habits of consumers (not just millennials) requires a multichannel approach to marketing and selling. Learn how manufacturers, showrooms and retailers are working together to maintain relevance in the digital age. This discussion is relevant to all influencers, manufacturers and showrooms in the design and construction industries.

Best of IBS Awards (IBS)

Thursday, January 11 | 3:00 – 4:00 PM, IBS Live! – South Concourse, Exhibit Hall SA, Booth S218

Grab a drink and honor the Best of IBS 2018 award winners.

Download the Apps

IBS Mobile App

The IBS 2018 app is your guide to everything at the Builders’ Show as well as the NAHB Board Meeting. You can search education, events, meetings, speakers and exhibitors. Receive real-time IBS alerts. Set favorites and add education and events to your phone calendar to plan your personal Builders’ Show schedule and booths to visit. Get directions from where you are to the exhibits you want to see. Download here.

IBS App

KBIS 2018 Mobile App

Navigate the show like a pro and prepare for your time at the expo and conference. The app enables you to create your daily schedule of exhibitors, seminars and events, search & bookmark exhibitors to visit, create a walking map from booth to booth to navigate the floor efficiently, and more. Download here.

Additionally, download this map for information on where the taxis, rideshare and passenger pickup/drop locations will be at the Orange County Convention Center.

KBIS Mobile App

Social Media Accounts to Follow

IBS

Twitter: @IntlBldrsShow

Instagram: @intlbuildersshow

Facebook: The International Builders’ Show (IBS), @BuildersShow

KBIS

Twitter: @KBIS

Instagram: @KBIS_Official

Facebook: KBIS, @KitchenBathIndustryShow

Snapchat: KBIS

Hashtags to Use

#IBS

#IBSOrlando

#IBSOrlando2018

#IBS2018

#IBSLive

#BestofIBS

#DesigneratIBSOrlando

#KBIS

#KBISOrlando

#KBISOrlando2018

#KBIS2018

#KBISSelfie

#KBISDiscovery

#kbtribechat

#DesignhoundsKBIS

#DCW2018

#KBISNeXT

#KBISBackyard

#KBISShowroom

#NKBADesignComp

#NKBA30_30

#BlogTourKBISFaves

#BlogTourKBIS a

#BOK2018

#MakeTimeForDesign

#LifeofanInteriorDesigner

Photo by @construction2style at the @kohlerco booth at #KBIS2017

Photo by @construction2style at the @kohlerco booth at #KBIS2017


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Interior Designer Highlights: Kitchens of 2017


Ivy Designer Highlights of 2017: The Kitchen Edition


Ivy Design Firm Centered by Design

Ivy Design Firm Cooper Studio

Ivy Design Firm id8 Design Studio

Ivy Design Firm KAZA Interiors

Ivy Design Firm Holly Bero Interiors

Ivy Design Firm Lindsey Brooke Design

Ivy Design Firm Michelle Gage Interior Design

Ivy Design Firm Rachel Madden Interiors

Ivy Design Firm S. Flynn Designs

Ivy Design Firm Styling Spaces and Color


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Interior Designer Highlights: Living Rooms of 2017


Ivy Designer Highlights of 2017: The Living Room Edition


Ivy Design Firm Amanda Barnes Interiors

Ivy Design Firm Catherine French Design, LLC

Ivy Design Firm Centered by Design

Ivy Design Firm Eric Roseff Designs

Design by Eric Roseff Design, Photo by Bruce Buck

Design by Eric Roseff Design, Photo by Bruce Buck

Ivy Design Firm Elizabeth Guest Interiors, LLC

Ivy Design Firm Holly Bero Interiors

Ivy Design Firm Jessica Lynn Williams

Design by Jessica Lynn Williams, Photo by Luke Williams

Design by Jessica Lynn Williams, Photo by Luke Williams

Ivy Design Firm Michelle Gage Interior Design

Ivy Design Firm Peppeard Interiors

Ivy Design Firm Rachel Madden Interiors

Ivy Design Firm Styling Spaces and Color


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Interior Designers’ Business Goals for 2018

 

As a creative entrepreneur, each year gives you a clean slate to evaluate the state of your business, strategize, and instill business resolutions to increase revenue, awareness, and satisfaction. Having a hard time creating realistic business goals for 2018? Be sure to come up with SMART goals that are Specific, Measurable, Attainable, Relevant, and Timely. Take some inspiration from the honest business & design resolutions Ivy Designers share for 2018. Wishing you a successful and happy New Year!

Lead Image by A Design Partnership


“Better structure the use of my time and start charging appropriately for it.”

“Set realistic increased revenue growth for 2018 from 2017. If you don’t mark-up your products, familiarize yourself with the trade sourcing game–this will be an income game changer.”

“Be profitable enough to ‘have a life’ and not just work and sleep.”

“I am still in my first year of business, but for 2018, my focus is to increase my rates so that I do not need to work so hard. I have already increased my hourly rate for a project that starts on January 5th!”

“Make a strong focus on profitability by creating and running detailed project reports for projects such as: financial (costs involved with contractors, supplies, overhead- break up by # of clients and percent of time dedicated to that client), time budgeted vs. time used (save to use as future reference when estimating), and lessons learned (list and discuss with team).”

“Learn the basics of become more proficient in key softwares such as Chief Architect, SketchUp, Photoshop, etc.”

“Complete my procedures manual.”

“Set and follow a system for each stage of a project.”

“Only accept projects that I’m truly interested in.”

“Quit my day job and pursue my business full time.”

“Increase public awareness of my business location by attending more local meetings, hosting community events, adding signage to my doors, submitting details to Google Business, etc.”

“Add 3-4 excellent projects to my portfolio.”

Design by @unpatterned, Wallpaper by @relativitytextiles, Photo by @aimeemazzenga

Design by @unpatterned, Wallpaper by @relativitytextiles, Photo by @aimeemazzenga

“Update my website.”

“Book photoshoots for projects not photographed and be sure to photograph all projects moving forward.”

“Strategically submit projects to relevant magazines and blogs.”

“Develop a content & social media strategy and post more regularly and consistently.”

“Embrace the help of my assistant more. I find it hard to delegate jobs or responsibilities, it’s just the control freak in me. Plus, I work very hands-on and closely with my clients so it’s hard let go of some of the work load. But, in order to take on more projects, I know I will need to set up a clear structure and give more responsibility to her.”

“Buy a laptop.”

“Pay off business credit cards.”

“Grow and learn from all of our mistakes so that we can keep gaining clients we desire.”

“Attend to 3 design conferences/trade shows.”

“Better understand and build relationships with wholesale / trade vendors.”

Basicspace

Photo by Basicspace


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

December Edition: Ivy Designer Palettes

 

This December, Ivy Designers were all about cozy knits and luxe velvet with hues of gray, white and icy blues.


Ivy Designer Firm Jessica Lynn Williams – New York, NY

https://www.instagram.com/p/BcrweFZFjIN/?taken-by=jlwdecoration

Ivy Design Firm Bandd Design – Austin, TX

https://www.instagram.com/p/BcVK8FBFus0/?taken-by=jointhebandd

Ivy Design Firm Alison Giese Interiors – Northern Virginia

https://www.instagram.com/p/BckIYqPj-Nq/?taken-by=alison_giese

Ivy Design Firm 22 Interiors – Los Angeles, CA

https://www.instagram.com/p/Bc0_uD4Ae_c/?taken-by=22interiors

Ivy Design Firm Kimberly Madara Interior Design – New Jersey

https://www.instagram.com/p/Bc229lQBb3m/?taken-by=kimberly.madara

Ivy Design Firm Andrea Wojciak Interiors 

https://www.instagram.com/p/BcVialylCUP/?taken-by=andreawinteriors

Ivy Design Firm Holly Bero Interiors – Auburn, WA

https://www.instagram.com/p/BcdPSSxhYS9/?taken-by=hollyberointeriors

Ivy Design Firm Ellie Mroz Design

https://www.instagram.com/p/Bcrs1HNFpEV/?taken-by=elliemrozdesign

Ivy Design Firm Jen Talbot Design – Chicago, IL

https://www.instagram.com/p/Bcxa5Pbl1ui/?taken-by=jentalbotdesign


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

The Rise of E-Design and its Implications for Interior Designers


E-Design: Why Is It Gaining Popularity? And Should Interior Designers Get In On The Trend?


Op-Ed Written by Ivy Designer Chaney Widmer, founder of Mix & Match Design Company

There’s no doubt that the Internet has had an impact on just about every industry over the past couple of decades, and interior design is no exception. These days, beautiful spaces are a simple click away thanks to the rise in popularity of sites like Pinterest and Houzz, social media platforms like Instagram, and networks like HGTV. People are itching to create a home that looks like what they see online or on TV, and while some can do it on their own, many find that taking those inspiration images and turning them into reality isn’t all that easy. Constraints on time, money, and skills leave a lot of folks looking for help, yet traditional, full-service design feels out of reach or doesn’t quite fit their needs.

Mix & Match Design Company

Photo & Design by Mix & Match Design Company

So where do they turn?

Enter online interior design – also known as “e-design.” This type of service offers clients access to the expertise of a designer in a way that’s tailored to a tech-savvy, budget-conscious, do-it-yourself generation. These are folks who are willing to be active participants in the process – handling many of the logistical aspects like measuring their space, ordering the items, and installation – while the designer puts the look together and provides tools for them to be able to carry it out. It’s fast and fun for the client, and the result is an affordable, professionally designed space.

The emergence and growth of e-design would not be possible, however, if consumers weren’t comfortable using online services or purchasing furniture online. Couple those consumer trends with the availability of the right technology and tools, and boom! You have an entirely new industry to meet the needs of a previously unreached segment of the population.  

Additionally, interior designers (or aspiring ones!) are seeing the benefits of offering Internet-based services including the opportunity to reach a broader audience of potential clients, the flexibility of running an online business, low overhead costs, and a streamlined workflow.

All of those factors were key in my decision to start my online interior design business, Mix & Match Design Company, in 2015. I built my business around meeting the needs of well-informed clients who recognize they can’t pull together the look they want for their home on their own and want the help of a designer, but also don’t want to break the bank. As one of my clients once put it, “This is a do it WITH me service, not a do it FOR me service.” It’s important to help clients understand that and set expectations about what e-design is and isn’t since for many, it’s a completely new concept.

Mix & Match Design Company

Photo & Design by Mix & Match Design Company

Now let’s address one question I’ve heard discussed quite often: will e-design ever take the place of full-service design?

In a word, no. There will always be demand for full-service, luxury design and it’s important to recognize the distinctions between the two target client segments and business models.  The occasional client may waffle between full-service design and e-design, but I rarely see it in my target demographic and believe that e-designers should spend their energy targeting “untapped” clients who would not typically call a traditional designer.  The industry is changing though, and interior designers should consider how e-design could enhance their offering and open up new client segments.

If you are currently a full-service interior designer, what would it look like to add an e-design arm? Or are there ways you could integrate some of aspects of e-design into your current business model to adapt to the industry changes and trends we’re seeing in consumer behavior?

At the end of the day, there is no right or wrong business model – it all comes back to defining who your ideal client is, and then building a brand to attract them and creating a service that will serve them well. Offering online interior design services is one strategy if you’re looking to offer services to a different type of client. Ultimately, it’s up to you to decide if you want to incorporate that in your business.

Mix & Match Design Company

Photo & Design by Mix & Match Design Company

Are you currently considering starting an e-design business?

If so, I’m here to help! I recently released “How To Launch An E-Design Business,” a self-paced online course designed to be your quick start guide to beginning your journey as an online interior designer. I’ll teach you about the world of e-design, help you figure out your business model, talk about how to get clients in the door, and walk you step-by-step through the nuts and bolts of e-design. Want to learn more? You can find all the details and enroll in the course here.


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Schedule a Demo with Ivy

How Interior Designers Use Pantone’s 2018 Color of the Year Ultra Violet

 

Coming off 2017’s wild Pantone Color of the Year, Greenery, Pantone surprises the industry once again with another provocative hue, PANTONE 18-3838 Ultra Violet. Laurie Pressman, Vice President of the Pantone Color Institute, shares, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today”. Skeptical about how to utilize this cosmic and controversial color in your client projects? Check out the creative ways Ivy Interior Designers have been using Ultra Violet as an accent, paint color and more.


Catherine French Design, LLC

Design by Ivy Design Firm Catherine French Design, LLC, Photo by J. Sinclair Photography

Jen Talbot Design

Design by Ivy Design Firm Jen Talbot Design

Relativity Textiles

Design by Ivy Design Firm Centered by Design, Wallpaper by Relativity Textiles, Photo by Aimée Mazzenga

Design by Price Style & Design, Photo by Kathryn MacDonald

Design by Ivy Design Firm Price Style + Design, Photo by Kathryn MacDonald

Alison Giese Interiors

Design by Ivy Design Firm Alison Giese Interiors

Thurman Design Studio

Design by Ivy Design Firm Thurman Design Studio

Redani Designs

Design by Ivy Design Firm Redani Designs, Photo by Karen Wolfe Photography


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Schedule a Demo with Ivy

Committing to Material & Design Integrity with Selamat Designs

 

Selamat Designs is a boutique, natural-materials focused product development company offering accent furniture and accessories made with the finest materials and the highest production values and design quality for the price. Selamat  original designs are executed by artisan wood workers, weavers, stone cutters and other craftsmen and women, some of whose families have been plying their trade for generations. The results are unique and enduring products of far greater value than mass-produced, off-the-shelf imports. Each piece has a story to tell about origins and resources, about meticulous hand work, about sustaining communities. Selamat Designs shares how they source their artisans, collaborations with Justina Blakeney and Florence Broadhurst, and their relationship with interior designers.

Photography courtesy of Selamat Designs


What’s Selamat’s design mission and inspiration?

Our mission is based in our commitment to material integrity and working with craftspeople who understand the medium and how to use it in innovative ways. Our inspiration comes from so many places: the city we live in, the places we travel to, the things we do and the people we meet. One of the greatest things about living in the Bay Area and frankly traveling the US and the world is that we see how people live and the beautiful things that are part of both everyday life and unique places.

Selamat

How do you source artisan woodworks, weavers, stone cutters and other craftsmen to execute your designs?

The core of our operations started in Indonesia, working with wood offcuts through a partnership with USAID. We first learned how to take discarded post-manufacturing “waste” and turn these offcuts into products. This is a partnership developed by assessing skills, tooling, finishing, and material familiarity. An equally important part of the process is trust, design integrity, and a willingness to try new things.

Selamat

What are your most popular product categories?

Well, we sell a lot of chairs! Frankly though, our fastest growing product categories are lighting and case goods.  

Selamat

Tell us about your collaborations with Justina Blakeney, Florence Broadhurst, and any upcoming collaborations you have in your pipeline…

Our first collaboration with Florence Broadhurst was a great way to show our product development skill set, which had always been at the core of our private label business. We get to work with a deep and diverse archive, and the story of Florence Broadhurst, the woman, is beyond belief. She was Madonna and Coco Channel all wrapped into one extraordinary woman. The Florence Broadhurst collection is an ongoing partnership, and we are working on our fourth capsule launch with the Archive coming out in late 2018.  

The partnership with Justina Blakeney is fantastic and such a totally different experience.  First off, she is a living, breathing, constantly creating force that is passionate about color, texture, and bringing an optimistic worldview to interiors and life. Her team is creative and fearless—the perfect combination from our standpoint. The Justina Blakeney products rely heavily on our expertise with natural materials, taking influences both from the 1970s and from a relaxed, contemporary California lifestyle that loves plants.

Selamat

How does Selamat value highly personalized service and individual client care?

We are a husband and wife led company, so at Selamat’s core, it’s personal.  We know all of our customers either by name or project. Just about all of our sales people work in-house, so everything gets the Selamat touch—from ordering to shipping. We know that we live in a multi-tasking world and sometimes we need to be problem solvers, product finders, or simply just a friendly voice on the phone. We know our products well, and think our product knowledge and understanding of the manufacturing process helps us talk to customers about the right product for them.  

Selamat

What’s your market strategy?

We have permanent showrooms in both High Point and Las Vegas, and we do various regional and commercial shows on a more temporary basis. We love seeing designers at markets because it allows us to produce a 3-D marketing experience for people to see Selamat product in various environments. We encourage people to sit on things, flip them over, and really kick the tires. We also feel like once designers get to know our construction and quality, they feel more comfortable placing our products in projects.  

Selamat

How does Selamat typically work with interior designers?

We love working with interior designers! Our opening account minimum is $1,200 for furniture and $500 for accessories. To make shipping easier, we offer white glove deliveries direct to residences, in addition to commercial deliveries.

Selamat

In your opinion, how has technology impacted the design industry?

In so many ways…where to begin? When we started our business 13 years ago, we literally used 5×7 printed photos to show people product. Most people in the industry didn’t even have a website! Now, we have a website and a sales app that shows product specifications, lead times, inventory and pictures galore. We use Instagram (@selamatdesigns) to spread the Selamat message worldwide.  

Selamat

Why do you think it’s important for interior designers to embrace tools such as Ivy to bring their business operations online?

Ivy is an awesome platform because it helps interiors designers juggle all of their projects. We have worked with several designers who utilize Ivy and it truly streamlines the order entry process not only for the designers, but also for us.

Selamat

How does Selamat prepare for the holiday season?

We have an awesome tree decorated with tassels! We are also closing this year for the first time between Christmas and New Year’s Day. We felt like 2017 was such a blur, we all need a vacation!

Selamat

What’s Selamat’s focus for 2018?

We are introducing loads of new product in the indoor/outdoor category. Look for products for living outdoors for all seasons—even in the cold!


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Schedule a Demo with Ivy

Chasing Light & Styling Spaces with Katie Charlotte Photography


Interiors Photographer Spotlight: Katie Charlotte Fiedler of Katie Charlotte Photography


How did you get where you are today?

Since I was a kid, polaroids and disposable cameras were a staple in my back pack.  I’m from Charleston, SC, but moved to Santa Barbara, CA in search of something different. I decided that I wanted freedom from the 9-5 and had always loved photography. I took a few photography classes for fun just to see what I could learn and started seriously immersing myself into all things photography, however, I wasn’t sure which direction to go in.  After about 5 years of living out on the West Cost, I left everything behind and traveled across the country with my dog Bam-Bam to come back home to Charleston. I faced new challenges and began to feel as though photography wasn’t going to get me where I wanted, so I started dabbling in other career choices. Six months later, I woke up and realized that the only way I was going to be happy was if I followed my passion. I quit the job I was in and worked as an intern for Charleston Magazine where I met so many talented people and made a ton of connections. After the internship, I finally started to build my foundation in Charleston as a photographer and can happily say that my business keeps me super busy and I am incredibly grateful!

What’s it like to be a photographer in beautiful Charleston, SC these days?
Charleston is a booming town. With that comes a ton of competition as a photographer, however, it keeps me grounded and gives me motivation to work my hardest. Outside of my business, I feel blessed to live in such a gorgeous town where I can photograph historic downtown, beaches, and old dirt roads all in the same day.  The culture and personality out here is something words cannot describe.
In 140 characters or less, how would you describe your interior photography aesthetic? 

Bright, airy and soft. A client of mine has described my work as “happy” which is fitting I think. I try to embrace the muted Low Country hues of my surroundings to bring a softness to my work and I always focus on where the light plays with the contrast in color palettes.  I’m a sucker for directional light!

How do you market your photography services to interior designers?

There’s a lot that goes on in the business end of photography. Marketing is very important but I think the most successful marketing strategy for me is keeping a strong presence on Instagram. It’s a great platform to showcase my work and make connections with other creatives and leaders in the industry.

Who are some interior designers you admire and enjoy working with?
One of my favorite designers has to be Cortney Bishop, her work is so inspiring; edgy, colorful and diverse.  Cortney really knows how to make a space speak for itself. Her design team is always there to help on shoots and her work ethic is second to none. Melissa Lenox is also a favorite of mine, I love the contrast in her work.  She is always very hands on with each shoot and we keep the laughter and positivity going strong during long days!
What makes it easy to shoot an interior space? What makes it difficult?
I will never say shooting an interior space is easy, but I will say that having a creative hands-on client that allows me to also have creative freedom is helpful. I also love walking into a home with a ton of windows and natural light, it helps add dimension to a space and brings an airy mood into play. What I find challenging in shooting an interior space is styling and making sure each element works well with each other. Whether it be a vase that needs to be moved an inch to the left or a huge sofa that has to go completely, making sure everything in my frame is spatially pleasing is super important to me and I will go to serious lengths to make it all come together in the way I envision it. I tell my clients I double as a furniture mover as well so they know ahead of time that I’m not messing around!
In your opinion, how important is a good-looking portfolio to the success of an interior design firm’s growth and reputation?
I would say it’s just as important for an interior design firm to have a beautifully curated portfolio as much as it is for me to have a good-looking portfolio. What you invest in your business is what you get will back. Your work will speak for itself if you take the time to present it the way you dreamt it. Besides word of mouth, it is the best way for designers to communicate their style; it is their voice to the world.
If you could make a PSA to all interior designers regarding photographing their portfolio, what would you say?

I always say I treat every shoot as if it will be my last, meaning, I work as hard as possible to translate each individual client’s vision through my lens. Also, consistency is key! Keeping a consistent photographic style in your portfolio allows the aesthetic to flow without any distraction, especially when you’re viewing a designer’s website; it holds a somewhat engaging tune to the portfolio.

Why is lighting so important when it comes to photographing an interior? What are the ideal times to photograph?
Lighting is everything. The way the light comes in through a room can completely change the mood of the overall photograph. I love the soft light you get in the morning time; the earlier the better!
How do you typically prep an interior designer for a photoshoot?
I try my hardest to get a time and day for a “walk-through” so that I can see how the light is falling and create a preliminary shot list for the shoot day to go as smoothly as possible. I also ask my clients to put together a “bag of tricks” to pull from. Having props to bring into the shot like flowers, textiles, art, and literature can add interest to the space and is always encouraged. I tend to say less is more, but having options is necessary and I have found that I really love styling.
What are some tips of best practices you can offer interior designers for making the most out of a photoshoot?
HAVE FUN! Long shoot days can be challenging, mentally and physically, so it’s best to keep a positive outlook and remember that it is a team effort that will make it all come together in the long run. Also, having patience is instrumental. Whether it be on location or waiting for the final edited images, it’s important to know that good quality work takes time so rushing the shoot or pushing a tight deadline can hurt the nature of the work.

Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Schedule a Demo with Ivy

13 Ways Interior Designers Manage Client Expectations

 

Managing client expectations is one of the most crucial aspects of running an interior design business. Establishing a mutual understanding of the end-to-end design process lays down the foundation for a trustworthy and rewarding designer-client relationship. As an interior designer, your reputation is everything in this business, therefore, consistently maintaining positive relationships with clients will lead you to more successful and productive projects. Ivy Designers share the strategic and creative ways they manage client expectations.


1. Before your first consultation meeting, have your potential client complete a detailed questionnaire so you’re both well-prepared for an initial discussion.  

2. For residential processes, ensure both partners / spouses are present in the initial meeting.

3. In the first meeting, be very upfront about everything. Thoroughly discuss your process and detail how you work, bill, correspond, etc. Provide visual guides such as examples of old time bills so they can have a better understanding of what to expect. This helps you establish trust.  

4. After your client briefs you and you fully understand the scope of the project, be honest about the feasibility of their expectations. Setting realistic expectations around costs and timeline is crucial to avoid issues later on.

5. Get the money discussion out of the way as soon as possible. This way, you can spot potential red flags before you commit to working with a new client.

6. Share your current project load from the get-go so your client understands your bandwidth and that you may be working with more than one client at a time. 

7. Include as many details as you can in your Welcome/Intro packet. Provide full disclosure on elements such as the process chart, scope of work, project stages and guidelines, check-lists, important how to’s, FAQ, budget calculator office hours, an air-tight contract / LOA (Letter of Agreement), etc. Share a process chart, scope of work, project guidelines, a checklist for clients to follow, etc. Establish “billing & purchasing procedures” within your contract so there are no surprises. Have your clients initial each section about what is billable, what is design work, administrative or project management. Get all of your policies in writing. Lay down the law. Explain the what if’s, and’s, but’s, and potential hiccups. Make your boundaries crystal clear. Send ahead/share these documents as early as you can so the client quickly understands how you can best work together. 

8. Delicately explain to clients that in interior design projects, something always goes wrong, it’s not an exact science. This is the nature of the business, however, it’s your job as the interior designer to handle issues should they arise.

9. Hand potential clients a list of “things you should know”, especially for the clients who have never worked with an interior designer. You can share this list of 20 things you should know about working with an interior designer.

10. Encourage your client to over-communicate! Let your client know that you’ll keep in touch on a regular basis.

11. Never promise more than can be delivered. Under-promise and over-deliver! If it’s possible, you’ll make it happen; if it’s not possible, make sure your client understands the realities.

12. Ensure your clients don’t expect HGTV turnarounds. Clients should be prepared for delays that can be out of the interior designer’s control. Kindly request patience throughout this process. 

13. Explain to your client that your role is different than the role of the contractor. Interior designers don’t control how the contractor’s subcontractors work and who shows up for days on the job.


Here at Ivy, we’re more than just an interior design software. Our mission is to provide interior designers with the community, resources and tools needed to manage your business beautifully. Are you searching for a business management tool to help streamline your workflow as an interior designer?

Schedule a Demo with Ivy