Ivy’s Guide to Fall High Point Market 2018

For a designer, High Point Market is the ultimate design haven. In fact, High Point Market is the largest furnishings industry trade show on the globe, attracting more than 75,000 people to High Point, NC twice a year. It’s the go-to market to strengthen relationships with vendors, discover new ones, attend educational seminars, and connect with other professionals in the industry. Fall High Point Market, running October 13 – October 17, 2018, will be producing eight designer-hosted tours and 24 CEU-accredited seminars that’ll empower designers and retailers to enrich their knowledge with business strategies, trends, and forecasts. Register for passes here.

There’s a lot to cover in just a few days so we put together this guide so you can map out your High Point Market experience in advance. Review all programming and events here.

Ivy’s Events You Need to Know About

Stop by and Get Your Ivy Demo In-Person

Saturday, October 13 – Sunday, October 14 | Abbyson Showroom IHFC, C1156

Considering an Ivy membership but have some questions? We know your time is precious so make time for a short Ivy demo in-between your vendor appointments. This is your chance to learn Ivy inside and out, in-person, and get your questions answered.

Put your name on the list so we can save you a spot for one of the times listed below. You won’t want to leave HPMKT without an Ivy membership!

Saturday, 10/13 at 11am ET
Saturday, 10/13 at 1pm ET
Saturday, 10/13 at 3pm ET
Sunday, 10/14 at 11am ET
Sunday, 10/14 at 1pm ET
Sunday, 10/14 at 3pm ET

The Key Ingredients To Building A Successful Interior Design Business

Sunday, October 14th, 3:00 pm – 5:45 pm | High Point Market, Abbyson Living Showroom – C1156

RSVP Required

Learn from the talented Ivy designer, well-known author, and Palm Springs-based product designer, Christopher Kennedy, LA-based lifestyle author, designer, and social media consultant, Anne Sage, and award winning interior designer, product designer, and artist widely known as a trailblazing visionary, expert, mentor, trendsetter, and design education extraordinaire Jackie Von Tobel, about the strategies they have developed to run profitable design businesses. The panel will be moderated by Ivy Guru, Reisa Elden, and Laiza Cors, co-founder of Influencd.

Arrive at 2:45 pm to grab early bird seating and a glass of bubbly. The panel will be followed by light bites, more bubbly, and mingling with the panelists and designers. The first 100 RSVP’s will receive an Abbyson phone charging pack, a Highpoint Market essential! RSVP Required.

Get Showhouse Ready with Christopher Kennedy and Jeanne Chung

Monday, October 15th, 9:00 am – 10:30 am | High Point Market, ZUO Showroom – G582

RSVP Required

S H O W H O U S E ? That thing you really want to do and you know is a great form of PRESS, but sounds overwhelming, daunting, and financially SCARY. ZUO & IVY present “How to Get Showhouse Ready” with 2014-2019 Palm Springs Showhouse Producer, Designer and Author Christopher Kennedy AND Influencer, Retail Shop Owner, Pasadena Showcase 2017 & 2018 Participant, Jeanne Chung. Our discussion will cover the inside scoop on how a designer is selected and sponsored for a Showhouse and how to survive and thrive as an independent interior designer in this ever-changing market. The panel will be moderated by ZUO’s fabulous Serena Martin. ZUO is notorious for throwing some of the best parties at market so be sure to start your Monday morning strong with a vibrant gathering of designers! This panel will cover:

How to get selected for a Showhouse
How to design your room and partner with brands
ROI and anticipated costs for participating in a Showhouse
How to manage marketing and exposure
How to sell Showhouse products

RSVP Required

Friday, October 12 (all Friday events here)

Crypton Home: CEU on Performance Fabrics (Educational)

12pm – 1:30pm | Universal Furniture International, Inc. (Commerce Concourse)

Luxe Interiors + Design and Crypton Home present a CEU accredited talk on performance textiles. Given by Sydney Vigotov. RSVP: www.universaltothetrade.com/events

-CEU Hours: 0.1

-Speakers: Sydney Vigotov

Live Podcasts at The Point (Social)

1pm – 5pm | The Point (Uptown Main, on Commerce Ave next to the Transportation Terminal)

Listen in as popular design podcast hosts interview industry insiders and then stick around for a chance to meet and greet with live viewers afterwards. Beginning at 1pm with Business of Design, The Chaise Lounge is on deck for 2pm followed by Design Between the Lines at 3pm and A Well Designed Business at 4pm. Kick off Fall Market with this unique opportunity to view the interview process live and jump start your at-Market networking.

Digital Marketing for Designers (Educational)

3pm – 4pm | Universal Furniture International, Inc. (Commerce Concourse)

Join online brand builder FZK Franziska for a look at how designers should approach websites and digital marketing. In today’s business world, having a powerful online presence has never been more important – even for designers busy creating beautiful offline worlds. In this hands-on workshop with brand builder Franziska Neumann, designer and owner of the creative agency FZK Franziska, you’ll dig deep into the heart and soul of your business. Get your hands dirty uncovering your brand values, narrowing in on your ideal clients and discovering an online strategy that works for you. You’ll walk away with powerful insights and a three-step process on how you can build (or grow) an online presence that connects with the right people and drives. RSVP here.

-Speakers: Franziska Neumann

Mark D. Sikes for Hudson Valley Lighting Launch Party (Social)

5pm – 7pm | Hudson Valley Lighting, Market Square, Mezzanine (Market Square and Elm)

Come enjoy Mark D. Sikes for Hudson Valley Lighting – an extensive designer lighting collection full of gorgeous details and exciting updates on classic forms.

-Speakers: Mark D. Sikes

Arteriors Grand Opening (Social)

6pm – 8pm | Arteriors, C&D 1A (Market Square and Elm)

Arteriors unveils an immersive 9,000 sq. ft. space in the C&D Building. Join founder & creative director, Mark Moussa as he toasts the new showroom with live music, cocktails and canapes.

Saturday, October 13 (all Saturday events here)

Simple and Profitable Residential Fee Estimating (Educational)

9am – 10am | Universal Furniture International, Inc. (Commerce Concourse)

Hear from interior design coach Gail Doby about how to create profitable estimates. RSVP here.

-Speakers: Gail Doby

My Rowe Design Brunch

10am – 2pm | Rowe Showroom, 1100 (Showplace)

Come explore the Fall 2018 My Rowe Design Showcase this October! My Rowe Design features the design teams of Alice Lane Interiors, House Seven Design, and Design Shop Interiors, challenging them to create a space highlighting their favorite aspects of the Rowe & Robin Bruce lines. Join us for brunch and meet the My Rowe Designers, tour the Rowe showroom, and get an exclusive first look at our line of occasional case goods, debuting this fall at market. RSVP to knorth@restylesource.com.

Colors, Finishes and Forecasting: What’s in a Forecast & What You’ll be Seeing Soon! (Educational)

10am – 11am | lden Parkes, 200 N. Hamilton St., Floor 1

Take a deep dive into the process of forecasting while you view stunning visual examples of what tomorrow’s consumers will desire in their surroundings. Join color marketing expert Kathy Andersson in a visually rich presentation exploring color, materials, and surface trends for 2019 and how they are determined. Kathy Andersson will provide expert insight on color choices, surface applications, and materials influencing tomorrow’s consumers, as well as costly pitfalls to avoid when making design decisions. By the end of this seminar you’ll have the tools to help you better communicate with manufacturers and customers about your color decisions. A question and answer segment with follow. Co-Sponsored by IMC-DesignOnHPMkt and Alden Parkes

-CEU Hours: 0.1

-Speakers: Kathy Andersson

Dominate the Digital (Educational)

10am – 11am | The Point (Uptown Main, on Commerce Ave next to the Transportation Terminal)

Join digital expert Dennis Sarlo and members of his Dering Hall team as they moderate a roundtable on web-based marketing techniques and how you can differentiate yourself with your online presence. This group coaching session will offer sound advice on everything from Instagram to SEO to overall strategy management so you leave ready to dominate the digital landscape.

-Speakers: Dennis Sarlo

Platform Building: The Power of Persuasion (Educational)

11am – 12pm | Suites at Market Square Seminar Room (SAMS T-1014, Market Square and Elm)

Whether it’s a book, licensing collaboration or building an online following, many designers are using their platforms not only to market their businesses but also as an extension of their personal brands and values. In a panel discussion with interior designers and licensors Corey Damen Jenkins, Cheryl Luckett and Jennifer Gracie, moderated by author Kim Kuhteubl, designers will learn all of the online and offline ways to connect with the people who want to hear from them most and get practical tips on engaging their unique tribe that they can influence. Book signings to follow. Co-Sponsored by Leathercraft Inc., Hudson Valley Lighting and IMC-DesignOnHPMkt (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Corey Damen Jenkins, Cheryl Luckett, Kim Kuhteubl, Jennifer Gracie

Panel: Wanderlust: Travel, Culture and Design (Educational)

11am -12:30pm | Currey & Company, Inc, IHFC, Main, Floor 1 (Downtown Main)

Join us at 11 AM for a stellar panel: Wanderlust | Travel, Culture & Design. Panelists are David Santiago, Kelli Ellis, Scot Meacham Wood, and the one and only Michelle Nussbaumer. Gary Inman will moderate the panel with a theme sure to entice market attendees. Wanderlust….the passion to travel and explore other cultures and interpret our adventures through design.

-Speakers: Kelli Ellis, Gary Inman, Scot Meacham Wood, David Santiago, Michelle Nussbaumer

DESIGN VIEWPOINTS SERIES – The Interior Design Industry: The New Business as Usual (Educational)

12pm – 1pm | High Point Theatre, located in the Transportation Terminal (Commerce Concourse)

The interior design industry is evolving, from online design services, to products widely available to consumers. The new business as usual is in a continuous state of change and your business must adapt. Designers need to consider new approaches to reposition their value and gain a competitive edge. Led by Julia Noran Johnston of Business of Home, this moderated discussion will bring together the perspectives of Justina Blakeney, Kerrie Kelly, FASID, NKBA, CAPS, Noa Santos, and Kimberley Seldon to discuss how they are adapting to the new business as usual. Presented by the High Point Market Authority and ASID. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

-CEU Hours: 0.1

-Speakers: Julia Noran Johnston, Justina Blakeney, Kerrie Kelly, Noa Santos, Kimberley Seldon

TrendWatch: Fall 2018 – An Inside Look at the Future of Design (Educational)

1pm – 2pm | Suites at Market Square Seminar Room (SAMS T-1014, Market Square and Elm)

IMC-DesignOnHPMkt’s popular TrendWatch program returns to High Point Market this fall with an inside look at leading trends shaping the home furnishings industry. TrendWatch, both an opening-day seminar and three on-site trend displays, is directed by Julie Smith Vincenti of Nine Muses Media. Julie will present upon the three key design directions she predicts will most impact home furnishings market in the future: Line & Structure; Riveting & Romantic; Plein Air. Trendwatch offers insight into how these trends will influence interior décor and product designs for furniture, upholstery, fabrics, decorative accessories and more, while giving designers the inspiration and creative insight to meet the needs of their clients in the future.

-CEU Hours: 0.1

-Speakers: Julie Smith Vincenti

The Ins and Outs of Licensing (Educational)

2pm – 3pm | The Point (Uptown Main on Commerce Ave next to the Transportation Terminal)

When building a design business and developing a brand, product design and licensing opportunities often arise. Even for those passionate about creating, how do you know if it’s the right time or the perfect partnership? What steps should you take to ensure a mutually beneficial relationship between you and a manufacturer? Get your questions answered by the experts during a roundtable discussion with licensing specialist Dwayne Clark and licensors Libby Langdon and Denise McGaha as they share their experience, advice and helpful tips.

-Speakers: Dwayne Clark, Libby Langdon, Denise McGaha

Showhouse in a Showroom Panel: Is a Niche Critical for Your Business? (Educational)

2pm – 3pm | Alden Parkes, 200 N. Hamilton St., Floor 1

Does a niche design style or brand help or hurt business? Our panel of designers looks at the pros and cons of focusing your brand in a lively and fun discussion. Featuring the Showhouse in a Showroom designers, Billy Ceglia, Jeanne Chung, Kara Cox, Cynthia Ferguson, Shay Geyer, Kimberly Perron, and AphroChic (Jeanine Hays & Bryon Mason). Moderated by Jane Dagmi, Editor in Chief of Designers Today. A question and answer segment will follow. Co-Sponsored by IMC-DesignOnHPMkt and Alden Parkes (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Billy Ceglia, Jeanne Chung, Kara Cox, Cynthia Ferguson, Shay Geyer, Kimberly Perron, Jeanine Hays, Bryon Mason, Jane Dagmi

Showhouse in a Showroom Panel

Showhouse Showroom Launch Party

Small Batch Gatherings. Big-Picture Strategies (Educational)

2pm – 3pm | Mill Collective Talks Area (North Elm)

Small Batch Gatherings. Big-Picture Strategies. Maximizing the power of community in your communications. As part of her own press strategy, Amy Flurry, author of Recipe for Press: Designer Edition, has initiated porch parties, potlucks, and picnics across the country to connect with new people and nurture valued relationships within the industry. Discover how these fun, informal social events serve up a powerful professional bonus—fresh, one-of-a-kind opportunities for beautiful photography to share on social channels, in newsletters, and in blog posts. In this session, Amy shows how collaborating with fellow creatives can generate exclusive lifestyle content that can define and elevate your brand’s communications in unexpected ways.

-Speakers: Amy Flurry

Design Tour and Meet & Greet with Rifle Paper Co.’s Anna Bond (Social)

2pm – 5pm | Loloi, IHFC, D320 (Commerce Concourse)

Loloi will host a meet & greet and design tour event with renowned illustrator and co-owner of Rifle Paper Co., Anna Bond. As Loloi’s most recent licensed collaboration, the Rifle Paper Co. x Loloi collection will debut three new rug collections and various new pillow designs. This event will offer customers a chance to visit with Bond, receive signed art prints and see her new rug and pillow collections with Loloi.

-Speakers: Anna Bond

KEYNOTE SERIES: 20/20 Vision – Forecasting Color & Home Trends for 2019/20 with Sherwin-Williams & Fashion Snoops (Educational)

3pm – 4pm | High Point Theatre (Commerce Concourse, located in the Transportation Terminal)

How do you look ahead with clarity to the trends and movements that will impact home fashion in the next few years? How do you use a forecast to provide confidence to a client or customer on the selections you’re recommending? Join Sue Wadden, Director of Color Marketing for The Sherwin-Williams Company, and Jaye Anna Mize, VP of Home and Interiors for Fashion Snoops, as they examine the intricate world of color and trend forecasting and share insights into the macro trends that will impact home interiors in 2019, 2020 and beyond. Attendees will receive Sherwin-Williams’ newly released Colormix Forecast 2019.

-Speakers: Sue Wadden, Jaye Anna Mize

Phillips Collection “Meatballs & Moonshine” Industry Mixer (Social)

3:30pm – 7:30pm | Phillips Collection, IHFC, Commerce, Floor 2 (Commerce Concourse)

Come one, come all! We are hosting our MEATBALLS & MOONSHINE Industry Mixer during the High Point Market on opening night. Thank you to our sponsors, IHFC (International Home Furnishings Center), High Point Market | The World’s Home for Home Furnishings, Design on High Point Market, Home Accents Today, Furniture Today, WithIt, Accessories Resource Team, Interior Design Society, American Society of Furniture Designers, American Society of Interior Designers/ASID, SteelyardAccess and Sustainable Furnishings Council!

Fearless Design (Educational)

3:30pm – 4:30pm | Suites at Market Square Seminar Room (SAMS T-1014, Market Square and Elm)

Join Holly Hollingsworth Phillips, U.S. Brand Ambassador for the Florence Broadhurst: Fearless Design campaign with The English Room, as she discusses what it truly means to create Fearless Design. This inspiring panel includes Mally Skok, Founder of Mally Skok Design; Julia Buckingham, Founder of Buckingham Interiors and Design and Modernique; Jamie Meares, Founder of Furbish Studio; Allison Mattison, Co-Owner of Trellis Home; Tavia Forbes & Monet Masters, Founders and Principal designers at Forbes + Masters. Reception and book signings to follow. Co-Sponsored by Selamat, York Wallcoverings and IMC-DesignOnHPMkt (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Mally Skok, Julia Buckingham, Jamie Meares, Allison Mattison, Tavia Forbes, Monet Masters, Holly Hollingsworth Phillips

Chairish Celebrates Vintage Cool at 214 Modern (Social)

4pm – 6pm | 214 Modern Vintage

Join Team Chairish to toast the new location of 214 Modern Vintage. Please stop by for afternoon nibbles and adult beverages. Meet team Chairish and the fabulous dealers of 214 including Stephanie Schofield, Gillian Bryce, Tandem Antiques, Trilogy Antiques, The Hudson Mercantile, Dinnerparty Antiques, Architectural Anarchy and Rod Coles.

Martyn Lawrence Bullard for Corbett Lighting Sponsored by Elle Décor (Social)

4pm – 6pm | Hudson Valley Lighting Group, Market Square, Mezzanine (Market Square and Elm)

Celebrate the launch of Corbett Lighting’s highly anticipated collaboration with interior designer, author, and television personality Martyn Lawrence Bullard.

-Speakers: Martyn Lawrence Bullard

ZUO’s 13th Anniversary Party ! (Social)

6pm – 12am | IHFC D502 (Commerce Concourse)

Fashion forward and not to be missed ZUO hosts it’s Annual Event – celebrating their 13th Anniversary exhibiting in High Point, NC. Event will include special performances, aerial & cirque style acrobats, live music, electronic dj’s, full bar and a vibe that’s uniquely ZUO.

SUNPAN GARDEN PARTY (Social)

6:30pm – 11pm | Sunpan Modern Home, Showplace, Floor 1 (Commerce Concourse)

Join us for an enchanted evening in the gardens, with cocktails and conversations, divine hors d’oeuvres and desserts, and live entertainment. All Buyers welcome. Space is limited. RSVP here.

Sunday, October 14 (all Sunday events here)

Painted Design Solutions to Help your Business (Educational)

10am – 11am | Suites at Market Square Seminar Room (Market Square and Elm, SAMS T-1014)

Painted Design Solutions to Help your Business – How to collaborate with Decorative Painters! Join IDAL for this CEU presentation and learn: The mechanics of how Interior Designers and Decorative Painters can collaborate; Understanding the types of decorative painting, language and vocabulary for ease of communication; How new and refurbished surfaces can be painted; Who professional decorative painters are, their education background and where to find them, and so much more. Co-Sponsored by International Decorative Artisans League (IDAL) and IMC-DesignOnHPMkt. (0.1 CEU)

-CEU Hours: 0.1

Interior Planning: Taking Care of YOU so You Take Great Care of Your Clients! (Educational)

10am – 11am | Alden Parkes, 200 N. Hamilton St., Floor 1

Stress kills brain cells. It weakens your immune system and is associated with depression, anxiety and can overwhelm you. How do you release stress? Author and Brand Consultant, Kim Kuhteubl, says it’s by doing what designers do best: Interior Planning. Learn how to set boundaries, manage your calendar and personal time so you can increase your love of design, serve your clients better and reclaim your ‘Joy ROI’! A question and answer segment with follow. Co-Sponsored by IMC-DesignOnHPMkt and Alden Parkes (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Kim Kuhteubl

ASPIRE DESIGN AND HOME presents Budgeting for Art from the Start (Educational)

10am – 11:30am | Zoe Bios Creative (Market Square and Elm)

No interior design project is complete without art. But how do you convince your clients that art is worth the investment? Guide them to prioritize artwork in their decor budgets with proven tips from these pros. Panelists Krista Nye Nicholas & Tami Ramsay of Cloth + Kind, Sarah Walker of The Curated House, Heidi Woodman of Haus Love, Maryanne Hibner of Hibner Design and Marshall Erb of Marshall Erb Design kick off a lively discussion of hard-earned insights illustrated by real-world design projects, led by Susan Jamieson of Bridget Beari Designs, Inc. Join the ASPIRE DESIGN AND HOME team for coffee and tasty breakfast treats in one of Market’s best art showrooms.

-Speakers: Krista Nye Nicholas, Tami Ramsay , Sarah Walker, Heidi Woodman, Maryanne Hibner, Marshall Erb, Susan Jamieson

International Design Panel (Educational)

11am – 12pm | Coleccion Alexandra Inc.

Coleccion Alexandra together with Conarte America is hosting High Point Market’s first international design panel this fall. The event, planned for Sunday, Oct. 14 from 11 a.m. to noon in Conarte’s showroom, 827 W. Green Dr., will focus on European design and its massive influence on global innovation, craftsmanship and cultural artistry. The panel will include Fabio Rizzolo, Commercial Director for Vistosi in Italy; Gaetano De Cataldo, U.S. Manager for Estro Milano; Hans Rolink, Commercial Director of Coleccion Alexandra in Spain; and Germano Cavalli, Owner of Genus Mobili in Italy. It will be moderated by Gary Inman, Vice President of Hospitality for Baskervill

-Speakers: Hans Rolink, Fabio Rizzolo, Gaetano De Cataldo, Estro Milano, Germano Cavalli, Gary Inman

DESIGN VIEWPOINTS SERIES – Tech Tools: Reviews from the Designers Who Use Them

(Educational)

12pm – 1pm | High Point Theatre (Commerce Concourse, located in the Transportation Terminal)

Learn about the technology tools peer designers use to make their businesses more productive and to effectively manage clients. In this panel discussion, LuAnn Nigara of A Well-Designed Business will ask our panel of design leaders including Kelli Ellis, Phyllis Harbinger, ASID, NCIDQ, CID, Corey Damen Jenkins, and Laura Thurman to provide their approach to evaluating the best software options for their businesses. Leave with the factors you need to consider when evaluating your software options. Presented by the High Point Market Authority and ASID. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

-CEU Hours: 0.1

-Speakers: LuAnn Nigara, Kelli Ellis, Phyllis Harbinger, Corey Damen Jenkins, Laura Thurman

Design Viewpoints Series

Designing Women of the World (Educational)

1:30pm – 2:30pm | Suites at Market Square Seminar Room (Market Square and Elm, SAMS T-1014)

How do you prioritize travel as a busy designer and business owner? How do you prepare for design inspiration at a particular destination? How does getting outside of your local marketplace help your business? Join our traveled designers as they discuss these questions and many more, while giving tips and inspiration on how to incorporate travel into your design process. Panelists include Adriana Hoyos, Tina Nicole, Toma Clark Haines, Sandra Espinet, and Aviva Stanoff with Deb Barrett as moderator. Reception and book signings to follow. Sponsored by IMC-DesignOnHPMkt (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Adriana Hoyos, Tina Nicole, Toma Clark Haines, Sandra Espinet, Aviva Stanoff, Deb Barrett

Breaking Through the Roadblocks – Overcoming the Difficulties of Running a Design Firm with Gail Doby (Educational)

2pm – 3pm | The Point (Uptown Main on Commerce Ave next to the Transportation Terminal)

Business success can only be achieved once you embrace the daily challenges of running a design firm and systematically work through the roadblocks holding you back. Join business coach Gail Doby in this interactive roundtable as she identifies common issues business owners face, offers actionable advice and fields attendee questions to find workable solutions.

-Speakers: Gail Doby

Social Media Mavens Top Tips for Social Media Success (Educational)

2pm – 3pm | Universal Furniture International, Inc. (Commerce Concourse)

Join Adam Japko of Esteem Media as he talks with interior designers Shayla Copas, Natalie Reddell and Lori Paranjape about the top social media trends right now. Keep abreast of the myriad of changes in social media so you won’t get lost in the shuffle. RSVP here.

-Speakers: Adam Japko , Shayla Copas, Natalie Reddell, Lori Paranjape

The Key Ingredients To Building A Successful Interior Design Business

3:00 pm – 5:45 pm | High Point Market, Abbyson Living Showroom – C1156

RSVP Required

Home TV Celebrity Reunion & Fall Celebration (Social)

5pm – 12am | Surya, Showplace, Floor 4

The first-ever “Home TV Celebrity Reunion,” hosted by Design Talk Live, will take place at the Surya showroom on Sunday, Oct. 14, at 5pm! Come see your favorite home design and renovation personalities take the red carpet and the stage at Surya’s annual Fall Celebration party, while enjoying hors d’oeurvres, cocktails and live music. RSVP here.

-Speakers: Joseph Haecker

Monday, October 15 (all Monday events here)

Get Showhouse Ready with Christopher Kennedy and Jeanne Chung

9:00 am – 10:30 am | High Point Market, ZUO Showroom – G582

RSVP Required

S H O W H O U S E ? That thing you really want to do and you know is a great form of PRESS, but sounds overwhelming, daunting, and financially SCARY. ZUO & IVY present “How to Get Showhouse Ready” with 2014-2019 Palm Springs Showhouse Producer, Designer and Author Christopher Kennedy and Influencer, Retail Shop Owner, Pasadena Showcase 2017 & 2018 Participant, Jeanne Chung. Our discussion will cover the inside scoop on how a designer is selected and sponsored for a Showhouse and how to survive and thrive as an independent interior designer in this ever-changing market. The panel will be moderated by ZUO’s fabulous Serena Martin. ZUO is notorious for throwing some of the best parties at market so be sure to start your Monday morning strong with a vibrant gathering of designers! This panel will cover:

How to get selected for a Showhouse
How to design your room and partner with brands
ROI and anticipated costs for participating in a Showhouse
How to manage marketing and exposure
How to sell Showhouse products

RSVP Required

High Point Market Edition – How to Adapt to a Changing Industry (Educational)

11am – 12:30pm | IHFC G582 (Commerce Concourse)

ZUO & House Tipster present “High Point Market Edition – How to Adapt to a Changing Industry” panel discussion moderated by Christopher Grubb, Designer & Founder of Arch-Interiors Design Group Inc. Topic will cover the State of the Industry and how to adapt, change and thrive in a growing furnishings market. Experienced panelists will deliver various points of view; including retail, product development, branding and licensing, trend forecasting, magazine publishing, and how technology is changing our industry.

-Speakers: Christopher Grubb, Andrea Guardiola , Thomas Wolosik, Patti Carpenter , Bill McLoughlin , John Erdos , Barrie Livingstone , Serena Martin

How Do Cultures Influence Color? (Educational)

11:30am – 12:30pm | Suites at Market Square Seminar Room (Market Square and Elm, SAMS T-1014)

This course will begin with the exploration of diverse cultures and how color is perceived by these potential clients. We will identify the historical significance of color families and in conclusion, view and compare cultural similarities and disparities among color families. The goal is to assist designers in making better educated choices relating to color selection and taking into consideration the inhabitants of these multicultural environments. Join Sabina Jahic, Designer Marketing Manager for Sherwin Williams, in an exploration of cultures, historical significance, similarities and differences and how these have a global impact on color. Co-Sponsored by Sherwin Williams, Interior Design Society and IMC-DesignOnHPMkt. (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Sabina Jahic

DESIGN VIEWPOINTS SERIES – Wellness in the Home: How to Sell Healthy Design (Educational)

12pm – 1pm | High Point Theatre (Commerce Concourse, located in the Transportation Terminal)

“Wellness” is much more than a buzzword in the design industry. It is an essential component to creating spaces that are beautiful and have a positive impact on occupants. Become an industry leader by learning to sell healthy design to your clients, elevating the value of the services you provide. Led by Sarah Walker of The Curated House, panelists include Jennifer Jones Condon, Blanche Garcia, ASID, WELL AP, LEED AP, Young Huh, Lisa Kahn, ASID, and Richard Ouellette. These design leaders will provide their perspectives on wellness in the home by showcasing key projects. Presented by the High Point Market Authority and ASID. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

-CEU Hours: 0.1

-Speakers: Sarah Walker, Jennifer Jones Condon, Blanche L. Garcia, Young Huh, Lisa Kahn, Richard Ouellette

Retailer and Designer—Relationship 101 (Educational)

1pm – 2pm | Suites at Market Square Seminar Room (Market Square and Elm, SAMS T-1014)

You won’t want to miss this entertaining panel of retail and design pros as they discuss the real life challenges of learning to work together, what it takes to build great professional relationships and how to grow business for both parties. There will be plenty of opportunity with this outgoing group for questions from the audience. Join audience moderator, Natalie Reddell, of Commander In Chic, and Panel Moderator Susan Dickenson, Editor in Chief of Home Accents Today, as they pose questions including those from attendees- to our panelists. Panelists: Courtney & Teddie Garrigan, of Coco & Dash and Ciao, Coco!, Claire Bell, of Claire Bell Home and Jamie Merida of Bountiful. Co-Sponsored by Home Accent Today and IMC-DesignOnHPMkt

-Speakers: Natalie Reddell, Teddie Garrigan, Courtney Garrigan, Claire Bell, Jamie Merida, Susan Dickenson

Efficiently Sourcing Art for Your Design Projects (Educational)

2pm – 3pm | The Point (Uptown Main, on Commerce Ave next to the Transportation Terminal)

This interactive roundtable discussion will provide practical tips for expanding your scope and finishing a client’s space through effective and efficient art sourcing, as well as useful insights into the art resources available at High Point Market. Katharine Earnhardt, founder of Mason Lane Art Advisory, will provide guidance on resources within the art market, assessing quality, costs to consider, creating an art budget, and practical tips for making the sale. Kathleen Walsh, principal of Kathleen Walsh Interiors, will advise on how and when to discuss art with clients, integrating artworks already owned, and lessons learned from integrating art and design through her numerous successful full-house projects.

-Speakers: Katherine Earnhardt, Kathleen Walsh

Kelli Ellis and Patti Carpenter – Maison Trend Report (Educational)

2pm – 3:30pm | Sunpan Modern Home, Showplace, Floor 1 (Commerce Concourse)

Kelli Ellis and Patti Carpenter will discuss the latest trends and findings from Maison Objet

-Speakers: Kelli Ellis, Patti Carpenter

Art Styling 101: Working with Collections and Focal Pieces (Educational)

2:30pm – 3:30pm | Suites at Market Square Seminar Room (Market Square and Elm , SAMS T-1014)

Art is an expression of individuality. Each piece selected should be a reflection of your client within easily enhance your design. Learn how to curate and create a collaborative union of design and art. Learn how artwork collections, focal pieces and wall styling can enhance a room for inspiration. Designer tips and art selection steps will be given. A question and answer segment with follow. Mint Juleps will be served and there will be a drawing for an art piece from the Minted Collection. Co-Sponsored by Minted Art and IMC-DesignOnHPMkt (0.1 CEU)

-CEU Hours: 0.1

KEYNOTE SERIES – Materials Matter! The Resurgence of the Physical in Our Increasingly Digital Lives (Educational)

3pm – 4pm | High Point Theatre (Commerce Concourse, located in the Transportation Terminal)

Touch and tangible interactions with our world are a bedrock to our connection with and understanding of it. Though more of our lives are being lived online, the physical has never been more important, and the spaces we inhabit need to reflect this with touchable surfaces and inviting experiences. Join Dr. Andrew Dent, executive VP of research and chief material scientist for Material ConneXion, as well as sought-after TED Talk speaker, as he examines the role materials play in the home environment and how innovations in the area of materials are creating a counterpoint to the sterile glass screens that occupy so much of our time. Presented by the High Point Market Authority.

-Speakers: Dr. Andrew Dent

Universal Furniture Coastal Living Celebration (Social)

5:30pm – 9pm | Universal Furniture International, Inc. (Commerce Concourse)

Join Universal Furniture for its celebration of the new Coastal Living Collection. Enjoy cocktails, hors d’oeuvres and live music from Lulu the Giant. RSVP here.

Tuesday, October 16 (all Tuesday events here)

Style Spotters LIVE! (Educational)

9am – 10:15am | IHFC Ballroom – Green Wing, 11th Floor (Commerce Concourse)

Enjoy a complimentary breakfast while our panel of 2018 Style Spotters offer expert insight into the leading looks and on-trend products from Fall Market. As a bonus, meet the up-and-coming Style Spotters as the 2019 team is announced live! RSVP at highpointmarket.org. After the program concludes, join your favorite Style Spotter for a tour of two of his or her favorite showrooms. Tours will depart from the ballroom at 10:15am and will last approximately one hour. Presented by the High Point Market Authority. Sponsored by Crypton and Sherwin-Williams. RSVP here.

-Speakers: Michel Smith Boyd, Mary Douglas Drysdale, Stacy Garcia, Bria Hammel, Jeffrey Johnson, Justine Macfee, Holly Hollingsworth Phillips, Sarah Walker, Michelle Jennings Wiebe

Becoming an Influencer (Educational)

10am – 11am | The Point (Uptown Main, on Commerce Ave next to the Transportation Terminal)

Growing your influence and cultivating connections has long been an effective means for generating business growth and opening the doors for development opportunities, but the rapid growth of the digital landscape has drastically changed the game. Discovering which mix of marketing tools yields the best results for your career is often a case of trial and error and a mixed bag of learning experiences. Learn from the experts and those who have successfully found their influential voice during this roundtable discussion with blogger-turned-designer Paloma Contreras, editor-turned-stylist Donna Garlough and Design Influencers Conference founder, Adam Japko, as they share their advice and helpful tips based on their own personal experiences.

-Speakers: Paloma Contreras, Donna Garlough, Adam Japko

The Guide to Area Rugs CEU (Educational)

10:30am – 11:30am | Surya, Showplace, Floor 4 (Commerce Concourse)

Surya’s CEU course will survey uses of area rugs throughout the world and history, from thousands of years ago to today. The demonstration of materials, fabrication and application practices will improve designers’ ability to provide informed style solutions for clients. RSVP here.

-CEU Hours: 0.1

Power Hour: Design Trends for New Homes (Educational)

1pm – 2pm | Suites at Market Square Seminar Room (Market Square and Elm, SAMS T-1014)

Grab lunch and join us to learn key design trends home builders are incorporating into new homes that impact furniture, art, and accessory selections. Key takeaways will include: How Upcoming Design Trends are Impacting Home Builders; What Home Builders want to see in Home Decor and Interior Design; Creating the Appropriate Style and Function for New Homeowners, and many more. Ideal presentation for Professional Interior Designers, Furniture Store Representatives and Owners, Professional Home Stagers and Professional Interior Decorators. Q&A will follow the presentation. Co-Sponsored by HSRA and IMC-DesignOnHPMkt (0.1 CEU)

-CEU Hours: 0.1

-Speakers: Jana Uselton

What Now? Maximizing Your Market Momentum (Educational)

2pm – 3pm | The Point (Uptown Main, on Commerce Ave next to the Transportation Terminal)

High Point Market is the perfect platform for making connections, expanding product sources and learning best practices for your business. But what do you do with all the momentum you build and connections you make while here upon returning home? How do you keep the conversation going in between October and April and ensure you’re applying lessons learned and wisdom gleaned? Join strategist Ellen Gefen (Gefen Marketing), designer Lisa Mende (Lisa Mende Design) and retailer Sarah Paxton (LaDIFF) for a roundtable discussion, complete with advice on market follow-up and contact organization as well as other insider tips from these market veterans, to help you maximize your market momentum.

-Speakers: Ellen Gefen, Lisa Mende, Sarah Paxton

Wednesday, October 17 (all Wednesday events here)

Ivy is the # 1 software for designers. To learn more about Ivy, schedule a demo with an Ivy Guru who can show you how designers use Ivy to streamline their workflow and make more time for what they love, design.

Ivy’s Award-Winning Webinars for the Interior Design Community

On a weekly basis, Ivy, the # 1 software and community for designers, hosts educational webinars for the interior design community. Why? Because there’s just so much to learn in this industry! Interior designers who tune into Ivy webinars gain critical business insight that they can apply to the way they run their design business. Designers learn things like how to scale your business to how to manage client expectations. Congratulations to our Ivy webinar hosts for your award-winning presentations – we are truly thankful for your generosity and dedication to empowering interior designers.

Most Viral

“Website Masterclass for Interior Designers”, hosted by Yian Quach WATCH HERE

Best Webinar by a Company on the Rise

“Hardwood Flooring 101 for Interior Designers”, hosted by John Dupra of Revel Woods WATCH HERE

Best Webinar for Rugs

“10 Things Designers Should Know About Handmade Rugs”, hosted by Chad Stark of Stark WATCH HERE

Best Webinar for Instagram Strategy

“What Interior Designers Need To Know to Up Your Instagram Game”, hosted by Chairish WATCH HERE

Best Webinar by a Business Coach

“How to Manage Client Expectations”, hosted by Nancy Ganzekaufer WATCH HERE

Best Webinar for Legal Consult

“Five Things Every Design Contract Needs”, hosted by David Adler WATCH HERE

Best Webinar for Designer Empowerment

“Breaking The Addiction To Yes and Targeting Ideal Design Clients”, hosted by Sean Low of The Business of Being Creative WATCH HERE

Best Webinar for Sourcing Art

“Tips & Tricks for Decorating with Art”, hosted by Rebecca Stadlen of Artfully Walls WATCH HERE

Best Webinar for Staging & Shooting

“How to Enhance Your Visual Footprint: Staging & Shooting”, hosted by Rebecca Zajac of Design by Numbers WATCH HERE

Best Webinar for PR Tips

“How To Pitch Your Projects to Magazines and Blogs”, hosted by Amy Flurry WATCH HERE

Have a suggestion for an Ivy webinar topic? Email your ideas to tara@ivy.co.

The Fall 2018 Design Events You Need to Know About

Fall events are stacking up! Review all of our upcoming events and RSVP while space is still available!

Lead Image by Tammy Horton for Nikki Ritcher Photography

Ivy at High Point Market | Stop by and Get Your Ivy Demo In-Person

Saturday, October 13 – Sunday, October 14 | Abbyson Showroom IHFC, C1156

Put your name on the list so we can save you a spot for one of the times listed below. You won’t want to leave HPMKT without an Ivy membership!

Saturday, 10/13 at 11am ET
Saturday, 10/13 at 1pm ET
Saturday, 10/13 at 3pm ET
Sunday, 10/14 at 11am ET
Sunday, 10/14 at 1pm ET
Sunday, 10/14 at 3pm ET

The Key Ingredients To Building A Successful Interior Design Business

Sunday, October 14th, 3:00 pm – 5:45 pm | High Point Market, Abbyson Living Showroom – C1156

RSVP Required

Get Showhouse Ready with Christopher Kennedy and Jeanne Chung

Monday, October 15th, 9:00 am – 10:30 am | High Point Market, ZUO Showroom – G582

RSVP Required

How to get selected for a Showhouse
How to design your room and partner with brands
ROI and anticipated costs for participating in a Showhouse
How to manage marketing and exposure
How to sell Showhouse products

RSVP Required

To the Trade: Break Your Dependence on Retail Vendors

Wednesday, October 17th, 12:30 pm ET / 9:30 am PT | Webinar

Designer Shannon Adamson will discuss how utilizing trade resources empowers you as a designer to offer unique, high quality pieces at below-retail cost to your clients, while increasing your business’ bottom line. In this webinar, you will learn:

How to-the-trade resources give you access to a world of finishes, textiles, and furniture available only to interior designers
How trade pricing works, and what it means for your clients and your business’ bottom line
Step-by-step guides on working with to to-the-trade showrooms

How Designers Can Turn Their Side Hustle Into A Business With Danielle Oakey Shop

Monday, October 22nd, 2:00 pm ET / 11:00 am PT | Online Event

Learn how designers can turn their side hustle into a business! In this webinar, you’ll learn:

How designers can turn their side hustle into a business
What hurdles you faced, how you coped, and continued to move forward
Once you get to a solid point in your business, understanding how to scale your business

Lessons to be Learned from Design Professionals with Alternative Backgrounds

Wednesday, October 24th, 12:00 pm – 2:00 pm | Benjamin Moore, 200 Lexington Ave, Suite 814, New York, NY 10016

RSVP Required

Join Ivy, Houzz, and the New York design community for lunch and lively discussion at the Benjamin Moore showroom. Sharpen your business skills and network with savvy designers at an event designed to accelerate your sales and marketing efforts. We’re hosting an exclusive panel about Creating a Profitable Business Model: lessons to be learned from design professionals with alternative backgrounds. Space is limited for this free event so save your spot today!

Build Your Design Business by Attracting the Right Clients

Tuesday, October 30th, 1:00 pm ET | Webinar produced by Business of Home

RSVP to Webinar

The ability to understand and anticipate your client’s needs is critical to building and maintaining a loyal clientele—and thus, a successful business. The first step in earning your client’s trust is identifying and agreeing on your shared values and goals. In this webinar, business coach and consultant Justine Clay will share a step-by-step guide to creating your ideal customer profile and developing a marketing message, strategy, and content that will build the “know, like and trust” factor with your current and prospective clients.

Client Management

Wednesday, November 14th, 9:00 am ET – 12:00 pm ET | New York Design Center, 200 Lexington Avenue, 16th Floor, New York, NY 10016 (produced by Business of Home)

RSVP to Workshop

Have you ever had a client who tried to micro-manage a project, refuse to pay for your extra time or make major purchases without consulting you? These are just a few of the many problems that can arise from poorly managed client relationships. The reality is that much of what designers do on a daily basis is client management, a skill that requires its own set of practices and processes, and one that will ultimately determine the success (and profitability) of your projects. In this course, held at the New York Design Center, creative business consultant Sean Low will guide designers on best practices and techniques for managing clients, and will demonstrate how essential it is to set boundaries from the very beginning of the project.

Client Management

Wednesday, December 12th, 1:00 pm ET – 3:00 pm ET | Webinar produced by Business of Home

RSVP to Webinar

Have you ever had a client who tried to micro-manage a project, refuse to pay for your extra time or make major purchases without consulting you? These are just a few of the many problems that can arise from poorly managed client relationships. The reality is that much of what designers do on a daily basis is client management, a skill that requires its own set of practices and processes, and one that will ultimately determine the success (and profitability) of your projects. In this webinar, creative business consultant Sean Low will guide designers on best practices and techniques for managing clients, and will demonstrate how essential it is to set boundaries from the very beginning of the project.

The Designer Guide to the WestEdge Design Fair 2018

Since its inception in 2013, the WestEdge Design Fair has been the West Coast’s premier modern design fair, featuring a highly-curated selection of domestic and international manufacturers, independent designers, and makers. Returning to Santa Monica’s Barker Hangar October 18-21, 2018 for its sixth year, the LA-based fair has a ton of new programming and exhibitors to celebrate.

This fall, the fair will bring together more than 175 brands from across the globe, welcoming more than 12,000 design professionals and design enthusiasts to meet and source products from top-tier design brands in categories including furniture and lighting, kitchen and bath and more. Additionally, attendees will enjoy live-demonstrations, design talks and panel discussions, meet-and-greets and book signings with notable design influencers. Trade registration is complimentary for A&D professionals until October 12, 2018. Get your tickets here.

Make sure to review this guide to help you make the most out of WestEdge!

The Trade Events You Need to Know About (Friday, October 19th)

Brand Development for Designers and Design Firms

10:00-11:00 AM | Presented by Convo By Design and ASID Los Angeles

In this panel, learn how to grow your brand and elevate your brand development skills. You’ll learn how to generate new business with tools that explore four key pillars of Brand Development: Social Media, Client Relations, Audio/ Video Content Development and Brand Identity.

-Moderated by: Josh Cooperman, Convo By Design
-Featuring: Lori Dennis, Lori Dennis Interiors; Toby Past, SapientRazorfish

Color Mix Forecast 2019
12:00-1:00 PM | Presented by Sherwin Williams

Sherwin Williams has gathered 42 trend colors into a master palette, then arranged them into six unique color personalities, or color journals: Shapeshifter, Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. Together, the journals are fresh, free-spirited and old-world, drawing inspiration from every corner of the globe extending to the cosmos. The result: an organic and spontaneous palette, with fluid swipes of color that are key for 2019 color and design trends.

-Featuring: Michael Plank and Sue Wadden, Sherwin Williams

Sustainable. Timeless. Design. (CEU Accredited)

1:30-2:30 PM

Now more than ever, sustainability is of critical importance to designers, manufacturers, clients and global brands. A panel of industry experts helps us navigate the core tenets of sustainable design, and why it is inherently timeless. This is an IDCEC accredited course.

-Moderated by: Erika Heet, Editor-in-Chief of Interiors magazine
-Featuring: Susan Inglis, executive director of the SFC; Kathryn Richardson, VP of sales at Libeco Linens; Whitney Tinsley, director of education at Moore & Giles.

CEU Number: CEU-105702

Designation: HSW Sustainability

Learning Level: Basic

Subject Code: 2. Interior Design / 12. Sustainable and or/Environmental Design

Global Design Inspiration- Paris Calling!

3:00-4:00 PM | Presented by Luxury Living Group in partnership with MAISON&OBJET

Hear how designers take inspiration from time spent in Paris and other locals around the world to create the most alluring projects, bringing incredible design influences back home. M&O discusses the latest international design trends as seen at this fall’s MAISON&OBJET and elsewhere, and how designers can be most effective at sourcing overseas to deliver the best in design for their clients.
-Featuring: Barclay Butera, Barclay Butera Interiors; Kelli Ellis, Kelli Ellis Interior Design

Los Angeles: Rising Star on the Global Stage

4:30-5:30 PM

Los Angeles is experiencing a global renaissance with projects in development at an all-time high. Los Angeles has always been an incubator of new ideas and the scale of its economy reflects the impact that LA’s brand of creativity and innovation has had on the world. Hear from leading names across disciples from the contemporary art world and fashion, to building/construction, civic planning and real estate, and discover more in depth what’s driving this unprecedented growth and international recognition. Learn how you can be a part of this thriving epicenter of economic, artistic and cultural proliferation.

-Featuring: Mauricio Oberfeld, Owner of Dugally Oberfeld; James Harris, Director of The Agency; Zoltan Pali, Founder of SPF:architects

What’s Hot This Year

Opening Night Party

Thursday, October 18, 7:00 – 10:00 pm | Presented by Pacific Sales Kitchen & Home

This year’s Opening Night Party will benefit Safe Place for Youth, and feature a silent auction of Knoll’s recently re-introduced piece, the Harry Bertoia Molded Shell Side Chair. 15 one-of-a-kind Bertoia chairs will be reimagined by artists and designers with all proceeds from the auction benefiting Safe Place for Youth (SPY). Participating artists, architects and designers include: Cesar Giraldo, Gensler, Shimoda Design Group, Ruben Rojas, Terry Crews, Safe Place for Youth (SPY), Timothy Yarger Fine Art, Hanson LA, Erinn Valencich, Tracy Hiner (Black Crow Studios) and Doug Schwartz (DETROITWICK) for The Caliber Foundation, Art Center College, Katrien Van Der Schueren, Clair Vanders, Nolen Niu, and Carrie Livingston. All proceeds from the auction will benefit Safe Place for Youth whose mission is to inspire, nurture and empower the resilient human spirit of homeless youth by providing immediate and lasting solutions, one young person at a time. Get tickets here.

Convo By Design Audio Design Lab

Convo By Design, a media platform dedicated to providing inspiration to the design and architecture trade, will be hosting sessions crafted for those in the design community to hone their skills in a serene and curated environment. The Audio Design Lab will feature creatives and brand development experts showcased in short, intimate conversations and breakout sessions. These limited engagements are designed to show industry professionals how to maximize their brand impact to promote their work and develop new business opportunities.

Milk Stand Pop-Up

This year’s edition of WestEdge will offer attendees the chance to purchase unique contemporary design items at “Milk Stand”, an on-site pop-up store presented by Design Milk. Products will include home accessories, architecture-inspired jewelry, and more, all available in a cash and carry environment.

“Women’s Work” Exhibition

For the first time, WestEdge will debut “Women’s Work”—an exhibition presented in partnership with MUSE by Robb Report. This showcase will feature the work of some of the leading female designers who are driving the future of design, including: Egg Collective, Debra Folz, Kelly Lamb, Gulla Jónsdóttir, and Brenda Houston, among others.

MADE: MODERN

Now in its fourth year, this sought-after section at WestEdge is one of the fastest-growing feature areas of the fair. MADE:MODERN is dedicated to highlighting talented independent designers, makers, artists of limited edition, one- of-a-kind furniture, lighting and more. The exhibitors in MADE:MODERN will present work for both the residential and commercial sectors. Exhibitors this year include Bend Goods, CBM Design Group, Fluxco Design, Jarvis Furniture, Jason Mizrahi, Katy Skelton, Kylle Fine Furniture, Newell Design and dozens more. Attendees have the chance to meet the designers firsthand and learn about their craft and inspiration. All items will be available for purchase and makers will also be accepting custom orders on-site.

Karma Auto Lounge

Karma Automotive invites guests to experience luxury design at the Karma lounge. The lounge will provide a peaceful sanctuary and showcase unique innovations in design and technology with a Karma Revero on display. Karma Revero is a luxury electric car powered by dual electric motors that embodies the company’s goals of offering leading automotive design, technology, customization and an outstanding customer experience. Learn more about Karma Automotive and Revero at karmaautomotive.com.

Citibank Culinary Pavilion

WestEdge continues to highlight culinary programming and will host chef demonstrations and tastings in an official Citibank Culinary Pavilion. Attendees will learn about the latest appliance innovations, and enjoy a schedule of daily demonstrations and samplings by Southern California’s leading chefs and culinary personalities. Notable programing includes, “Taste of Italy”, a day dedicated to Italian food and wine, presented by Italy America Chamber of Commerce.

Bark-er Hangar

Check out the WestEdge Dog Park at The “Bark-er Hangar” where four-legged design aficionados will mingle on pet-friendly turf while “conducting business”. As a dog-friendly venue, WestEdge encourages pets and their owners to attend the fair together!

What Interior Designers Have Learned from the Ivy Design Community

Managing an interior design business is one of the most complex small businesses a creative person can run. On a daily basis, awkward design or client dilemmas arise and designers can feel shy to seek consult, or simply don’t have other design professionals to lean on for advice. Because of the competitive nature of the design industry, the life of an interior designer can feel isolating.

Enter Ivy, the # 1 software and community for designers. Designers who have an Ivy membership also have access to Ivy’s dedicated Facebook group for designers to share business tips, trade resources, and exchange other useful information. We interviewed a number of interior designers who share how the Ivy community has shifted their views to support community over competition and what they’ve learned from fellow designers across the United States.

Lead image by Tory Williams

Ivy Designer Lisa Furtado

“The Ivy Facebook Group has been a wonderful resource for me. It’s a safe place where I can ask business questions without feeling judged or simply find the source of a piece of furniture. Most often, I don’t even have to ask the question myself; I can find the answer by doing a quick search of past posts. This community has made me appreciate that regardless of how seasoned you are as a designer, we all have questions, similar struggles, and are continually learning throughout our careers.” – Lisa Furtado of Lisa Furtado Interiors

Ivy Designer Bari Stalburg

“We connected with a designer who does renderings with Chief Architect, and we have worked with her several times. We have sourced products from other designers if we don’t carry a specific line.” – Bari Stalburg of Stalburg Design

Ivy Designer Staci Munic

“We truly are stronger together, especially with the power technology has given our clients. I posted a question to the community about Chief Architect training, and I received great feedback.” – Staci Munic of Staci Munic Interiors

Design by Lisa Furtado Interiors, Photo by David Duncan Livingston

Ivy Designer Liz Goldberg

“It’s like having co-workers who just happen to live all across the country. A few things [I’ve learned] are: best practices, new vendors, how to avoid/deal with difficult clients and situations, and planning for markets.” – Liz Goldberg of CAROLYNLEONA

Ivy Designer Kelly Esposito

“I’ve learned that I can ask anything and someone is always there to help! For most of my professional fashion career, I felt the cut-throat corporate lifestyle. With Ivy, I feel like I am surrounded by people that want me to succeed as much as I want them to. It’s been so refreshing!” – Kelly Esposito of Harper Haus Interiors

Ivy Designer Lesley Myrick

“I am beyond grateful to the collective wisdom shared in the Ivy Facebook group! That’s been such a cool bonus – not only is the platform and support awesome, but the Facebook group is just bursting with smart, generous peers that are so willing to share and help. Between the Facebook group and the free webinars, the Ivy community is so ridiculously valuable. Seriously, the webinar called “Break Your Dependence on Retail Vendors” was a game-changer for my business.” – Lesley Myrick of Lesley Myrick Art + Design

Ivy Designer Katie Cooper

“I have learned that I am not alone and not the only one that has been there and done that. I love that everyone is there to take a minute of their busy day to give advice or help source a particular piece I’ve probably spent too long searching for on my own. No matter how seasoned they are, they are so open and supportive. It’s really remarkable and invaluable.” – Katie Cooper of Cooper Studio

Design by CAROLYNLEONA, Photo by Michael Moss Photography

Ivy Designer Karen Azagoury

“I am really glad to have joined the Ivy community as I have learned a plethora of tips on how to handle social media as an interior designer along with how to handle clients in particular situations. I am particularly fond of the Ivy webinars as I get to learn about the trade market and other things that I would otherwise not find out about easily. Moreover, I enjoy being part of a community of like-minded individuals that work in the same industry and that are there to help each other and share thoughts and lessons. There is something to enjoy about being part of a group that is made up of interior designers for the benefit of interior designers because we all get to share what we love to do and learns from each other.” – Karen Azagoury of KAZA Interiors

Ivy Designer Barbara Town

“[I’ve learned] everything really, from credit card information to contract wording to sourcing help. I love that I can post a quick question or photo of just about anything, and within a few minutes, the Ivy community seems to have the answer. Even just hearing other designer stories gives me a sense of relief that I’m not the only one out there going through some of these problems or dilemmas.” – Barbara Town of Town Lifestyle + Design

Ivy Designer Maegan Swabb

“I recently came across a challenging situation with a client and wasn’t sure how to broach the issue. I posted about it on the Ivy Facebook group and was instantly put to ease by so many designers offering advice and having my back. Because this is a creative industry, and most of us love what we do so much, it can be a challenge standing up for the business aspect of what we do. It’s important to remember that our individual expression of good design is valuable while also being supported by such a creative community.” – Maegan Swabb of M. Swabb – Decor + Style

Ivy Designer Lindsey Borchard

“Oh my gosh, where do I even start? First of all, I learned all about product mark-ups which has helped me grow my business and my bottom line. I also learned that “competition” is not a word Ivy members use. It amazes me that many amazing designers want to help and mentor the less-seasoned designers. With the help of fellow Ivy members and my business coach…I’ve probably shaved off at least 3-5 years of costly mistakes because of the knowledge I’ve learned from these powerful, incredible business owners. This part of Ivy is priceless.” – Lindsey Borchard of Lindsey Brooke Design

Design by Lindsey Brooke Design, Photo by Lucas Rossi Photography

The Software Interior Designers Use to Increase Profitability and Efficiency

The world of an interior designer is incredibly complex and requires a unique set of skills to be creative while also having the diligence to manage the nitty gritty details of administrative tasks and accounting. The designer who is sporting a hard hat in heels at the construction site is the same designer who is sourcing fabrics, tracking down lost packages, delivering presentations, and nudging clients for invoice payments. Today, designers now more than ever are embracing business and project softwares such as Ivy to help organize their tasks so they can free up time to focus on what they love and value most, design.

We interviewed a number of interior designers who share why Ivy has been their software of choice to streamline their day-to-day workflow in one place so they can improve client communication, business profitability, and operation efficiency.

Lead image by Breathe Design Studio

Ivy Designer Liz Goldberg

“Where do I start? Incredible organization and backend management of my projects is just the tip of the iceberg for all that Ivy helps me with in my day-to-day. I love that I can manage all aspects within this extremely complex industry and knowing it is all in one place is a major time saver!” – Liz Goldberg of CAROLYNLEONA

Ivy Designer Bari Stalburg

“I can’t say this enough. Ivy has truly changed our business. Our day-to-day workflow used to be inundated with tracking things, small non-billable tasks and correcting mistakes. With Ivy, we have almost cut that entirely from our work day. We cannot live without the Ivy product library! We have filled it with hundreds of items including plumbing, lighting, hardware, cabinets, countertops, etc. We use it for sourcing construction items as well as furniture and fabrics. Also, I love how we can send proposals that have individual cut sheets and people can pay online. My clients appreciate that level of professionalism, our streamlined approach, and they like being able to pay with a credit card on their end.” – Bari Stalburg of Stalburg Design

Ivy Designer Staci Munic

“Ivy has completely streamlined my proposals, purchase orders, and invoicing, and for that, I am grateful!” – Staci Munic of Staci Munic Interiors

Ivy Designer Kelli Esposito

“I love the reminders feature. I can rest easy knowing things will continue to move as I multi-task different projects.” – Kelli Esposito of Harper Haus Interiors

Design by CAROLYNLEONA, Photo by Michael Moss Photography

Ivy Designer Lesley Myrick

“Ivy is so much more intuitive than what I was previously using. I love that I can get my staff up to speed on how to use it quickly, and it’s so powerful despite being quite simple to use. The QuickBooks side of it is not my thing, so I still hire a fantastic bookkeeper to handle that. Ivy makes it so easy to gather project information in one place and create beautiful visual proposals and invoices. I love the Project Dashboard, and so do my clients so they can see everything in one place.” – Lesley Myrick of Lesley Myrick Art + Design

Ivy Designer Katie Cooper

“I love that I can keep all of my client information, project information, invoices, and payments in one place. I love the streamlined functionality and that it looks so professional on the client’s end.” – Katie Cooper of Cooper Studio

Ivy Designer Karen Azagoury

“My job is simpler by using Ivy. It’s easy to create work plans, write and send proposals and invoices, and create a database of products or services that I can look through for future projects that may be similar in scope to what I am currently working on. In interior design, there is a lot of legwork involved, from preparing budgets and going to client’s houses to looking for vendors or going to their place of business. Hence, the ability to prepare thorough proposals for a particular project in a timely fashion without consuming too much of my day is very important. Ivy has been very helpful in letting me save time for some of the other work tasks that I need to do for a particular project.” – Karen Azagoury of KAZA Interiors

Design by Town Lifestyle + Design, Photo by Laura Dominguez

Ivy Designer Elizabeth Aurandt

“Ivy keeps everything organized nicely and makes creating proposals, generating purchase orders and ordering products very easy. I also like that Ivy integrates with QuickBooks Online. I love that the Ivy team is always very responsive and has a passion for discovering new ways to help each individual designer with their specific needs and preferences.” – Elizabeth Aurandt of mercer INTERIOR

Ivy Designer Barbara Town

“Ivy helps keep life organized! I love how easy it is to use and that I can quickly send a client pricing using the proposal feature rather than in an email which can quickly get lost in the mix. I get great feedback from the client in regards to the product image on each line item that helps them remember each piece and make decisions more easily.” – Barbara Town of Town Lifestyle + Design

Ivy Designer Maegan Swabb

“Because we are in San Diego, and we don’t have much of a design district, we depend a lot on shopping online. The Ivy Product Clipper makes our lives so much easier, and now that the software has been enhanced, we love it that much more. It’s great being able to shop for a client and just keep on moving – then refer back to everything when we’re ready to put that invoice together. Another aspect I love about Ivy is the support from the community. The resources shared through the Ivy community has saved me so much time and money. I couldn’t be happier.” – Maegan Swabb of M. Swabb – Decor + Style

Design by Lindsey Brooke Design, Photo by Lucas Rossi Photography

Ivy Designer Mindy Laven

“I’m streamlining every aspect of my business by using Ivy. From creating proposals and purchase orders to keeping track of my time, Ivy has got me covered…Being a part of Ivy has motivated me to take my business up a notch, knowing that I have a platform that backs up the business side of my creative job!” – Mindy Laven

Ivy Designer Christine Turknett

“It has helped me centralize all of my invoicing, accounting, and proposals into one platform. The fact that you work so closely with designers to come up with creative solutions builds my confidence that we can grow with your fabulous software. Our company places incredible value on workflow and project management as a way of increasing transparency throughout the company and with our clients. I spent a considerable amount of time creating systems and Ivy is integral. Work smart, not hard.” – Christine Turknett of Breathe Design Studio

Ivy Designer Lindsey Borchard

“Goodbye to a million different excel spreadsheets! I have been able to actually come up with a process from start to finish with clients because of Ivy and their easy way of managing all of the moving parts. I am able to have everything I need in Ivy, all in one place, and can reach it now, no matter where I am, on any computer, iPad or phone. That’s pretty amazing.” – Lindsey Borchard of Lindsey Brooke Design

August 2018 Edition: Ivy Designer Palettes

This August, Ivy Designers were all about the majestic use of marble on walls, backsplashes, floors, and more.

Ivy Design Firm Jean Stoffer Design

https://www.instagram.com/p/BmCG1SChf-6/?taken-by=jeanstofferdesign

Ivy Design Firm Handin Browne

https://www.instagram.com/p/BmTDwMWgrEC/?taken-by=handinbrowne

Ivy Design Firm Black Lacquer Design

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Ivy Design Firm Mrs. Paranjape™️

https://www.instagram.com/p/Bm3KzM9AzU3/?taken-by=mrsparanjape

Ivy Design Firm Lindye Galloway Interiors

https://www.instagram.com/p/BmwwcLmAMbG/?taken-by=lindyegalloway

Ivy Design Firm Widell & Boschetti

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Ivy Design Firm Design by Misha

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Ivy Design Firm Design Solutions

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Ivy Design Firm Cinda Brown Interiors

https://www.instagram.com/p/Bl7_Mt0A2s8/?taken-by=cindabrowninteriors

Ivy is the the # 1 software for designers. To learn more about Ivy, schedule a demo with an Ivy Guru who can show you how designers use Ivy to streamline their workflow and make more time for what they love, design.

Empowering Designers to Modernize Business Processes with Sean Low

We sat with Sean Low, the Founder and President of The Business of Being Creative LLC, to chat about the nuances and complexity of the interior design industry. Sean has dedicated his career to consulting those working in creative industries, including providing practical business advice to designers. Sean shares with us his business perspective on the design industry, the key elements to building a profitable business model, and healthy mentality recommendations for success.

Sean’s eloquence is truly remarkable and he flies around the country to share his two cents. He will be hosting an Ivy Webinar on Wednesday, September 5 at 12:30pm ET / 9:30am PT to discuss breaking the addiction to saying “yes” and targeting ideal design clients. Click here to register! And if you can’t watch live, register anyway and we’ll email you the recording.

Sean – how did you get where you are today?

Sean Low: In my past career lives, I was a lawyer, investment banker, financial executive, and small business owner. I found my way to creative business through Preston Bailey, whose company I ran for six and a half years. Because I came from the outside, I had no preconceived notions as to how any creative business had to run. And when I looked harder, they all seemed antiquated to me and not at all effective in telling the story of the art, let alone the business behind the art. Preston’s dear friend is Vicente Wolf, and as I was having success growing Preston’s brand and business, Vicente asked if I might be able to help with several ventures he was working on — licensing, commercial projects, publishing, speaking, endorsements. Along the way, Vicente shared with me all of his insights into how he runs his design firm and his store, VW Home. This became the basis for all of the consulting work I have done with so many amazing interior designers and architects. After being a life long New Yorker, my wife and I decided to move with our three children to Northern California.

Why is the interior design industry from a business perspective so complicated and unique compared to other creative industries?

SL: Specifically with regard to residential work, interior design is as personal as any art can get. A designer is literally shaping how somebody is going to live their lives. How they wake up in the morning, how they relax, how they entertain, how they brush their teeth. The intensity of the responsibility is what makes operating well and masterfully such a complicated experience. Throw in the mix of the options and information the digital age has brought us and you have a recipe for distrust at almost every step of the way. The result is that, unless a designer is completely convicted in the way THEY do things, they risk getting run over by their clients, colleagues, even employees. If only this were a very brief relationship, but, in the vast majority of projects, the relationship is at least five months, meaning designers have to be “on their game” every day for the length of the relationship. That is incredibly hard.

“A designer is literally shaping how somebody is going to live their lives…The intensity of the responsibility is what makes operating well and masterfully such a complicated experience.”

As Founder and President of The Business of Being Creative LLC, how are you empowering interior designers?

SL: In light of my answer above, my role is to make every moment of their business, from the second a potential client shows up until the final accessory is placed for installation purposeful and connected. Purposeful in that there is never a moment when a client should be lost. They should always know where they were, where they are and where they are going and when. Connected in that what a designer most believes has to be ever present in their business process. The age of pretty is over. Pretty is assumed through intention and vision, not vice versa.

How do you typically work with interior designers?
SL: I work one-on-one with designers in only one of two ways. First, as a mentor where we talk about their business for at least three sessions set at their pace. For mentoring, we take a deep dive into a designer’s business and I will point to changes that need to be made. It is up to the designer to do the work on their own and then come back to me when they feel they are ready to talk about the changes. Retainer work, on the other hand, is every week for at least four months (typically nine), where we dissect each aspect of a designer’s business — from how they answer the phone, to their contract, to billing to client management to installation process, with the vision of making profound change. The ultimate goal is to give a designer a powerful, unshakable voice as a business.

Based on your experience consulting designers, what would you say are their top 3 pain points?

SL: Losing control of time, a client’s indecision and defending the cost of production (i.e., I saw something close to the sofa you showed me for half price, why can’t we have that one?).

“The price you charge has to be what will make you feel good about the next project. Not what you can get, but what you need.”

What are the key elements to a successful and profitable business model for designers?

SL: The ability to control time and earn what they need on any given project. Earning what they need is not what they can get. It is driven by how much they want to work and how much they need to earn to sustain themselves based on this level of work. The price you charge has to be what will make you feel good about the next project. Not what you can get, but what you need.

Tell us about The VW Collective you’re running with Vicente Wolf…

SL: The VW Collective is born out of my experience running a similar group for event professionals, The BBC Collective, which I started in June 2017. Like The BBC Collective, the intention behind The VW Collective is to instill a sense that the design industry can and should evolve to become more focused on creating better work for clients that care the most about the work. Learning how to make outrageous promises with outrageous demands is what will move the industry forward more than anything else. Of course, the challenge in going left when everyone else goes right is feeling lonely and isolated from what you know can and should be. The VW Collective seeks to create community among those designers who wish to be radically better, to search (and discover) new practices that will, yes, make them more money, but, just as important, improve every aspect of their business and their art. Vicente has over forty years in the industry and has trained some of the very best designers working today. I am fortunate to work with incredible designers both large and small. Together, we hope to encompass all things a designer might care about — marketing, design and business skills. The hope is that the dialogue will inspire a revolution and members of The VW Collective will be its leaders.

“The design industry can and should evolve to become more focused on creating better work for clients that care the most about the work.”

Can you recommend any books, publication blogs, podcasts, etc. to designers to stay educated and inspired?

SL: I love all things Seth Godin, really enjoy all that The Heath Brothers write about, believe all designers should fully understand The Long Tail as Chris Anderson has written and talked about since 2004, and evergreen gem is Scott Bedbury’s A New Brand World, which is still incredibly compelling sixteen years later.

What does the interior design industry need more of? What does it need less of?

SL: The interior design industry needs more mavericks, those willing to question why things are as they are and ask if it could be done better to serve the client and the art. We need those who appreciate that what is between a designer’s ears is far more valuable than what is between their hands, if only to understand that what is between their hands is and will continue to be expected. The ability to draw the difference and get paid differently for each is what will upend the industry. We need those who continue to believe that pretty is all that matters and only those creating pretty are relevant to the discussion to disappear. A designer’s world today looks nothing like what it did fifteen years ago. Yet, practices that mattered then still happen today. That is tragic and, ultimately, the ballast to everyone’s balloon.

In your opinion, why is it important for designers to embrace softwares like Ivy for their business management needs?

SL: As I hinted in my answer above, technology allows designers to tell a better story. Period. Design, after all, is a communication business. Can you share your vision in a way that will allow those who could never create the vision on their own to truly understand all that it will mean for their lives. The goal is transformation — having a client perceive their environment (and perhaps their lives) differently because of the work that a designer does. Software like Ivy is the proverbial grease to that wheel and gives all designers the wherewithal to reach a client more deeply and wholly than ever before. The tool will never be the business but using it well should the foundation of revolution. I call it the power of the Fosbury Flop. What would you do if you did break your neck if you landed on your back? Dick Fosbury figured out it would change the high jumper’s world. And it did. So too with software like Ivy.

Embellishing Interior Spaces with Decorative Painting with Michelle Kesselman

We sat with Michelle Kesselman (@meeshgoes), a decorative painter on the rise in Brooklyn, New York, trained in fine art, decorative painting, and installation. In March 2016, she graduated as a medalist from The Van der Kelen Institute for Decorative Painting in Brussels, Belgium. Michelle is regularly hired by designers to collaborate on commercial and residential projects to embellish walls and other surfaces. Michelle shares with us what she’s learned on her journey pursuing her craft in Belgium, the paints she likes to use, and how she typically works with interior designers.

Michelle – how did you get where you are today?

It’s been quite the journey! I’m originally from New Jersey, but I’m currently living in Brooklyn, New York. A few years ago, I left an office job to follow my dreams of painting. Although I had only produced custom fine art, I decided to take a decorative painting workshop to expand my painting horizons. I really enjoyed it and wanted to continue to learn the craft. A lot of research brought me to find a school called the Van Der Kelen Institute, except it was in Brussels, Belgium, and a little out of my price range. I really did not want to give up, so after being accepted, I deferred for a year and packed a backpack to work on farms in California to save up. With the money I made on the farms, plus some help from my family, I was able to attend the the Van Der Kelen Institute the following year.

Photo by Brandon C. Tobin

What is decorative painting exactly?

Decorative painting has been done for centuries. It’s a technique-oriented art form where the artist is essentially embellishing surfaces with paint and other mediums. Whether it’s creating finishes to look like wood or marble to cool and unique wall designs or murals, the aesthetics are limitless (which is why I love it!).

How did your professional training in Belgium influence your current process?

My training in Belgium laid a crucial foundation for me to carry on in New York. I like to put a new twist to the finishes while still honoring these ancient techniques. This has also been a way for me to express myself. This intensive school taught me the importance of attention to detail and dedication to the craft. The experience allowed me to develop a true appreciation for decorative painting, as well as major gratitude for being part of such a niche community.

Photo by Brandon C. Tobin

You are based in Brooklyn – how does the scene in Brooklyn impact your creative vision?

Brooklyn is alive with creativity, art, and style. I find inspiration just by walking down the street. Being able to work in New York City has opened many doors. There are so many different ways to use decorative painting, whether it is painting residential and commercial interiors, set design to window display. It’s also allowed me to work in installation as well as incorporate it into fine art. It’s been fun to experiment.

Can you walk us through your creative process, from inspiration to finish?
After discussing the vision with the client and/or the designer, I bring them a sample to match the idea. Whether matching fabric, bringing new walls to life, or painting furniture, it’s really feeling out each surface to see where things will work compositionally. You must always take a step back to see the whole picture. I thrive on collaboration and love to join designers and clients in their creative process. There are occasions where the designers will defer to my expertise, while keeping their vision in mind.

Photo by Brandon C. Tobin

Which paints do you like to use and why?
It really depends on the surface I am working on. Acrylics are used mostly nowadays. Golden (formerly Proceed) and Polyvine have wonderful products made especially for decorative painting. Every so often, I use oil on surfaces because it allows for more open time.

What are some modern ways to paint marbling and faux bois?
Marbling and faux bois can be done anywhere; foyers, flooring, fireplaces and accent walls. I have experienced clients redecorating their older homes. Whether you are gutting and decorating modern, to fixing old areas with a need for faux to match exactly. This is the fun part because working with designers really gets the creativity flowing! I have also painted anything from lamp shades, picture frames, to canvas pieces!

Photo by Brandon C. Tobin

Who are some other decorative painters you admire?
My teachers at the Van der Kelen Institute and my friend/mentor Jon Smith. Denise Van der Kelen is a magician with a paint brush and it was truly an honor to learn from her and observe her. Jon is quite talented and has been in the business for many years and is always there for advice or to exchange ideas.

What project have you worked on recently that you are particularly proud of?
I just finished a whole 2nd floor in Alpine, New Jersey. The client wanted the second floor to match the first floor that they just had redone. Instead of gutting the second floor, they had it sanded and I painted it to match the first floor exactly. It was a smoked white oak which included the floor, two stairways and the bannisters. The turnout is beautiful and the project was fun for me, as oak is my favorite type of wood to paint.

Photo by Brandon C. Tobin

How do you typically work with interior designers?
Many times the designer has seen my previous work and would like me to reproduce that in a space, altering colors or pattern. Other times, the designer will show me their vision, whether it be a photo, fabrics, matching furniture, etc., and together we will determine what can work best to bring the idea to fruition.

Can you offer interior designers some tips on how to help their clients get comfortable with the idea of decorative painting in a space?

Interior designers should meet with the client with samples from the decorative painter, as well as photographs for inspiration. If the client likes what they see, they should then meet with the decorative painter so they can explain the process and allow the client to become more familiar with how the space will transform.

Photo by Brandon C. Tobin

Photography by Brandon C. Tobin

Pre-Fall Design Events with Ivy

Although summer is winding down, there’s a lot to look forward with tons of upcoming design events, organized by Ivy! To make the most out of the season, review all of our upcoming events and RSVP while spots are still available!

Summer Soiree for Interior Designers

Tuesday, August 14th 5:00 pm PT – 7:30 pm PT | Serena & Lily Design Shop, Newport Beach

Join us for a special summer night of mingling and networking hosted by Lindye Galloway and a team of industry gurus. In this intimate evening Lindye will be sharing her secrets to growing a business, a brand and a team while designing beautiful homes throughout California. She will be speaking on a panel alongside the girl bosses that have helped her build it all: Jasmine Star and Reisa Elden!

The evening will feature drinks and delights during sunset on the patio of Serena & Lily. Each attendee will get a shiny new head shot from a professional photographer and leave the event with a fun swag bag!

RSVP here (SOLD OUT)

Creating a Profitable Business Model

Thursday, August 16th 6:00 pm PT – 8:00 pm PT | Patio Productions, San Diego

Join Houzz, Ivy, and designers Brian Brown and Susan Wintersteen, as they share their insights for Creating a Profitable Business Model. We’ll discuss:

Options for structuring your billing approach
Pros & cons of the 3 ways to apply product purchase fees
How and when to scale your business
Ways to make technology work harder for your business

Come join us for drinks, light bites, and lively discussion. You won’t want to miss this unique opportunity to network with your design peers from across Southern California.

RSVP here (only a few spots left!)

Behind the Lens: The In’s and Out’s of Interior Photography

Thursday, August 23rd 5:30 pm PT – 8:30 pm PT | Interior Define Showroom, San Francisco

Join Ivy for a back to summer session on the importance of professional photography. Learn from some of the Bay Area’s most renowned interior photographers: David Livingston, Vivian Johnson, and Christopher Stark. Turn your questions into answers with this dynamic, never-been-done-before panel. Snacks, summer cocktails, and meeting some new interior designer besties will be in store!

RSVP here (only a few spots left!)

The Dos and Don’ts of Getting Press: How To Be an Editor’s BFF

Wednesday, September 12 6:00 pm PT – 8:00 pm PT | Tabarka Studio, Los Angeles

Join Ivy, Tabarka Studio, and Recipe for Press founder, Amy Flurry, for a behind-the-scenes reality check on what editors love (and loathe) in a pitch. Amy will demystify cracking the code to getting published and discuss where to find the right contacts, how to package your pitch, follow-up etiquette, and smart ways to steer clear from big mistakes. The first 75 in attendance will receive a copy of Amy’s new book, Recipe for Press: Designer Edition, courtesy of Zoe’s Bio Creative. Book signing, light bites, and beverages will be served.

RSVP here

Ivy Academy

Thursday, September 13, all day event | Orange County

Ivy Academy is perfect for Ivy members who are just starting to use Ivy, or for Ivy members who want to learn how all of the tips and tricks within Ivy. If you’re a seasoned Ivy member who needs in-person training, then Ivy Academy is perfect for you! Do you have new employees who don’t know how to use Ivy yet? Bring them to Ivy Academy and see increases and improvements to their productivity and activity from the get-go!

Here’s How Ivy Academy Works:

You’ll spend a full day immersed in Ivy with our team of experts working with you to learn how to use Ivy effectively to manage your business.

You’ll have breakout sessions on Ivy features and personalized support from our team to ensure that you get the most out of your membership.

Don’t worry, you won’t starve — we’ll provide the brain food (beverages, light lunch, and snacks).

It’s not just about learning Ivy, you’ll engage in conversations on how to improve your design business with your peers

Hard work must be celebrated! We’ll wrap up the day with a complimentary happy hour with fellow Ivy designers.

RSVP here

Pitch your Projects: Mastering the Art of Getting Published

Friday, September 14 10:00 am PT – 12:30 pm PT | San Francisco Design Center, San Francisco

Join Ivy and Recipe for Press founder, Amy Flurry, for a behind-the-scenes reality check on what editors love (and loathe) in a pitch. Amywill demystify cracking the code to getting published and discuss where to find the right contacts, how to package your pitch, follow-up etiquette, and smart ways to steer clear from big mistakes.

Book signing, light bites, and beverages to follow in Kravet’s new showroom in Suite #120. Take advantage of the opportunity to browse the latest home furnishings from Kravet, Lee Jofa, and Brunschwig & Fils. The first 150 in attendance at the book signing will receive a copy of Amy’s new book, Recipe for Press: Designer Edition, courtesy of Currey & Company.

RSVP here