Design Business Goal-Setting for 2020

December 4th  | 9:30am AEST

It’s goal-setting season! Now that 2019 is coming to a close, it’s time to re-evaluate your business situation. What have you learned? What can you do better? Review what worked, what didn’t, and identify your key areas for improvement. In this webinar, learn from Emma Blomfield, founder and principal designer of Emma Blomfield, who will dish all her business secrets.

She’ll discuss:

  • Setting achievable goals for 2020
  • Scaling your business
  • Working with mentors
  • Why to hire before you think you are ready
  • Developing a healthy work/life balance

How to Develop a Beautiful Client Presentation

November 20th  | 10:30am Sydney Time

Join us for this informative webinar where Lauren and Phil Li, the husband and wife team behind Sisällä Studio, will cover the ins and outs of developing a beautiful client presentation to help your design project run more smoothly and have your client signing on that dotted line.

Attendees will learn:

  • How to generate a design concept that allows the client to come on the design journey
  • What you need to prepare from the visualisations, to reference imagery, pricing, materials and prototypes
  • Exactly what to present and at which stages in the project
  • The difference between a mood board and a concept board and why you need both
  • What to do on the day of the presentation (hint, you’re allowed to have fun too!)

How to Win More Clients & Create Better Working Relationships

The key to running a successful home design business relies heavily upon a two-pronged approach – knowing how to deal with every client lead effectively and how to maintain a healthy working relationship with your clients. In light of this, Topology’s Amy Brandhorst and Athina Bluff join us for this webinar where they will share tips on how to win more clients and ensure a smooth client working relationship.

Attendees will learn:

  • Tips for success when you speak with a potential client
  • Phone call advice to win more clients
  • Client relationship management & client follow up
  • 5 key ingredients for a successful client relationship

Pro Tips for Developing Holistic Spaces for Clients

With wellness becoming a 3.7 trillion dollar industry, it’s only a matter of time before Holistic Design goes mainstream. Join Gala Magriñá, a Holistic Designer and Feng Shui expert, to go #BeyondSpaces and learn ten easy holistic design techniques that you can begin using right now in your design practice. By applying these easy to use methods, you will not only be creating a beautiful space for your client, but more importantly one that is energetically balanced, healthy and life improving.

Attendees will gain insights into:

  • Different holistic design practices that you can use within a space and should be aware of
  • How to add value to your service offerings and increase your bottom line
  • How to be inspired to practice mindfulness in your business

How To Master Your Interior Design Business Finances

You know that your business finances are important, but they always feel as an annoyance, when you just want to get on with the real work: the designing! In this webinar, Kate Hatherell from The Interior Designers Hub (IDH) provides you with insight and strategies to properly manage your business finances, creating time for you to do what you love, design.

Viewers will learn:

  • How to understand your overall profitability
  • Why cashflow is king
  • The difference between bookkeeping and accounting
  • How to keep your books in order- the easy way
  • The main financial reports you need to keep in your files

Top Legal Tips for Home Professionals

This webinar will cover the legal essentials of running an interior design business. It will cover business set-up, contracts, compliance, website, digital marketing and the basics of intellectual property.

What viewers will learn from this webinar:

  • Overview on business entities, set up and compliance matters such as tax reporting and insurance
  • Client contracts, and other agreements you should consider having when dealing with third parties
  • Website legal notices, including terms and conditions, privacy policies and disclaimers
  • The dos and don’ts of digital marketing, including emails, social media, blogging and testimonials
  • Key points of intellectual property, protecting your brand, your design materials and proposals

Textiles 101: Smart Specifying Tips for Designers

October 23rd  |  12:30pm ET / 9:30am PT

Gain an understanding of today’s fabrics to help you make correct fabric selections. We’ll discuss fabric constructions, properties and qualities; which ones are appropriate and which ones aren’t for your custom specified soft designs.

What viewers will learn:

  • Specify fabrics conducive to healthier and safer interior environments
  • Discuss and explain the role and importance of textiles to their clients
  • Specify textiles that are appropriate for interiors as well as meet performance requirements and aesthetic expectations.

The Profitability Roadmap for Home Design Professionals

For many designers, it’s easy to get carried away with the day-to-day tactical aspects of the business. However, you can’t scale and grow your business without a strategic framework. What are key business principles you should be leveraging to maximize your profitability

Join our webinar as Enoch Sears, AIA, host of the Business of Architecture podcast shares four key business systems every firm needs to implement to succeed.

You’ll learn how to:

  • Leverage “attraction-based” marketing to create demand for your services
  • Map out your sales process to turn prospects into clients
  • Deliver your services and scale efficiently
  • Measure results of your marketing and sales effort

The Power of Influencer Marketing

Join co-founder Laiza Cors and Talent Relations Strategist Anne Sage, of the influencer marketing agency Embello, for an informative dive into Influencer marketing and how you can be part of this influential community.  The webinar will provide you with an overview of how influencer marketing has impacted the home professional industry as well as actionable tools to help you succeed in the space.

Attendees will gain insights into:

  • How to create  a strong media kit
  • How influencer marketing can expand your network and grow your business
  • How to properly communicate your value to brands
  • How to build a mutually beneficial influencer marketing strategy
  • Understanding and communicating your performance metrics
  • Best practices for working with brands

Sustainability Can Change the World (and Your Bottom Line)

“Sustainability” is more than a mere buzzword; it’s an imperative that designers are heeding. Editor Katy Olson will unpack AD PRO’s recent sustainability package, which covers product that’s both green and beautiful to sustainable practices that designers can adopt starting immediately. Attendees will:

  • Learn how to get LEED-accredited
  • Hear about guidelines for sourcing ethical product
  • Get a first glimpse at seven products that blend beauty and sustainability and meet an artisan known for his sustainable woodworking
  • Have the opportunity to ask questions about pitching their sustainable-minded projects to AD PRO