Ivy’s Recap of WestEdge Design Fair 2018
WestEdge Design Fair, the West Coast’s premier contemporary design fair, celebrated its sixth-annual edition, the largest edition of the fair to date, welcoming 175 domestic, international, and independent brands, and more than 13,000 interior designers, architects, and other home professionals. The 2018 fair was completely sold-out which is a testament to the increasing recognition of L.A. as a global design hub.
In addition to the beautiful products on display, tastemakers and thought leads generously shared their expertise and discussed a variety of design and architecture-related topics with an intensive educational programming schedule.
Review the highlights below!
CONVO BY DESIGN PROGRAMMING LOUNGE – WestEdge teamed up with Convo By Design and designer Julia Wong to create a stylish lounge to host all WestEdge panel discussions and talks throughout the event. Guests heard from leading names in the design industry on a variety of topics with a robust schedule co-produced by WestEdge and Convo By Design, a media platform dedicated to providing inspiration to the design and architecture community. We recorded the panel discussion “Brand Development for Designers and Design Firms”, moderated by Josh Cooperman of Convo By Design featuring Lori Dennis of Lori Dennis Interiors, Richard Macias, Digital Director at Creative Spaces Group, Nick Gawith, VP Sr. Group Creative Director at Publisis.Sapient, and Ivette Serrano, Sr. Public Relations Manager at Lamps Plus. Watch the panel recording here.
MILK STAND POP-UP – This year’s edition of WestEdge offered attendees the chance to purchase unique contemporary design items at “Milk Stand”, an on-site pop-up store presented by Design Milk. Products included home accessories, architecture-inspired jewelry, and more.
“WOMEN’S WORK” EXHIBITION – For the first time, WestEdge debuted “Women’s Work”—an exhibition presented in partnership with MUSE by Robb Report. This showcase featured the work of leading female designers who are driving the future of design including: Amy Genser, Antrobus + Ramirez, Avram Rusu, Black Crow Studios, Brenda Houston, Debra Fold, Egg Collective, Gulla Jónsdóttir, Kelly Lamb, Londubh Studio, Pamela Sunday and (wh)ORE HAüS STUDIOS.
MADE:MODERN—Now in its fourth year, this sought-after section at WestEdge is one of the fastest-growing feature areas of the fair. MADE:MODERN is dedicated to highlighting independent designers, makers, artists of limited edition, one-of-a-kind furniture, lighting and more. The exhibitors in MADE:MODERN presented work for both the residential and commercial sectors. Exhibitors this year included Bend Goods, CBM Design Group, Fluxco Design, Jarvis Furniture, Jason Mizrahi, Katy Skelton, Studio Endo, Newell Design, whyrHymer and dozens more. Attendees had the chance to meet the designers firsthand and learn about their craft and inspiration.
KARMA AUTO LOUNGE— Karma Automotive welcomed guests to experience the 2018 Luxury Green Car of the Year, Karma Revero at the Karma lounge. The lounge, designed by CHACOL and styled by Madam Chair, offered a peaceful sanctuary and highlighted Karma’s unique innovations in power and technology. Karma Revero is a luxury electric car powered by dual electric motors that embodies the company’s goals of offering leading automotive design, technology, customization and an outstanding customer experience.
CITI CULINARY PAVILLION—WestEdge continued to highlight culinary programming this year by hosting chef demonstrations and tastings in the official CITI Culinary Pavilion, co-presented by Sub-Zero/Wolf. Attendees learned about the latest appliance innovations and enjoyed a schedule of daily demonstrations and samplings by Southern California’s leading chefs and culinary personalities. Notable programming included a “Taste of Italy”, presented by the Italy America Chamber of Commerce West, an exclusive CITI wine seminar, and a “Design of Bourbon” presentation hosted by Woodford Reserve.
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