The Designer Guide to the WestEdge Design Fair 2018
Since its inception in 2013, the WestEdge Design Fair has been the West Coast’s premier modern design fair, featuring a highly-curated selection of domestic and international manufacturers, independent designers, and makers. Returning to Santa Monica’s Barker Hangar October 18-21, 2018 for its sixth year, the LA-based fair has a ton of new programming and exhibitors to celebrate.
This fall, the fair will bring together more than 175 brands from across the globe, welcoming more than 12,000 design professionals and design enthusiasts to meet and source products from top-tier design brands in categories including furniture and lighting, kitchen and bath and more. Additionally, attendees will enjoy live-demonstrations, design talks and panel discussions, meet-and-greets and book signings with notable design influencers. Trade registration is complimentary for A&D professionals until October 12, 2018. Get your tickets here.
Make sure to review this guide to help you make the most out of WestEdge!
The Trade Events You Need to Know About (Friday, October 19th)
Brand Development for Designers and Design Firms
10:00-11:00 AM | Presented by Convo By Design and ASID Los Angeles
In this panel, learn how to grow your brand and elevate your brand development skills. You’ll learn how to generate new business with tools that explore four key pillars of Brand Development: Social Media, Client Relations, Audio/ Video Content Development and Brand Identity.
-Moderated by: Josh Cooperman, Convo By Design
-Featuring: Lori Dennis, Lori Dennis Interiors; Toby Past, SapientRazorfish
Color Mix Forecast 2019
12:00-1:00 PM | Presented by Sherwin Williams
Sherwin Williams has gathered 42 trend colors into a master palette, then arranged them into six unique color personalities, or color journals: Shapeshifter, Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. Together, the journals are fresh, free-spirited and old-world, drawing inspiration from every corner of the globe extending to the cosmos. The result: an organic and spontaneous palette, with fluid swipes of color that are key for 2019 color and design trends.
-Featuring: Michael Plank and Sue Wadden, Sherwin Williams
Sustainable. Timeless. Design. (CEU Accredited)
Now more than ever, sustainability is of critical importance to designers, manufacturers, clients and global brands. A panel of industry experts helps us navigate the core tenets of sustainable design, and why it is inherently timeless. This is an IDCEC accredited course.
-Moderated by: Erika Heet, Editor-in-Chief of Interiors magazine
-Featuring: Susan Inglis, executive director of the SFC; Kathryn Richardson, VP of sales at Libeco Linens; Whitney Tinsley, director of education at Moore & Giles.
CEU Number: CEU-105702
Designation: HSW Sustainability
Learning Level: Basic
Subject Code: 2. Interior Design / 12. Sustainable and or/Environmental Design
Global Design Inspiration- Paris Calling!
3:00-4:00 PM | Presented by Luxury Living Group in partnership with MAISON&OBJET
Hear how designers take inspiration from time spent in Paris and other locals around the world to create the most alluring projects, bringing incredible design influences back home. M&O discusses the latest international design trends as seen at this fall’s MAISON&OBJET and elsewhere, and how designers can be most effective at sourcing overseas to deliver the best in design for their clients.
-Featuring: Barclay Butera, Barclay Butera Interiors; Kelli Ellis, Kelli Ellis Interior Design
Los Angeles: Rising Star on the Global Stage
Los Angeles is experiencing a global renaissance with projects in development at an all-time high. Los Angeles has always been an incubator of new ideas and the scale of its economy reflects the impact that LA’s brand of creativity and innovation has had on the world. Hear from leading names across disciples from the contemporary art world and fashion, to building/construction, civic planning and real estate, and discover more in depth what’s driving this unprecedented growth and international recognition. Learn how you can be a part of this thriving epicenter of economic, artistic and cultural proliferation.
-Featuring: Mauricio Oberfeld, Owner of Dugally Oberfeld; James Harris, Director of The Agency; Zoltan Pali, Founder of SPF:architects
What’s Hot This Year
Opening Night Party
Thursday, October 18, 7:00 – 10:00 pm | Presented by Pacific Sales Kitchen & Home
This year’s Opening Night Party will benefit Safe Place for Youth, and feature a silent auction of Knoll’s recently re-introduced piece, the Harry Bertoia Molded Shell Side Chair. 15 one-of-a-kind Bertoia chairs will be reimagined by artists and designers with all proceeds from the auction benefiting Safe Place for Youth (SPY). Participating artists, architects and designers include: Cesar Giraldo, Gensler, Shimoda Design Group, Ruben Rojas, Terry Crews, Safe Place for Youth (SPY), Timothy Yarger Fine Art, Hanson LA, Erinn Valencich, Tracy Hiner (Black Crow Studios) and Doug Schwartz (DETROITWICK) for The Caliber Foundation, Art Center College, Katrien Van Der Schueren, Clair Vanders, Nolen Niu, and Carrie Livingston. All proceeds from the auction will benefit Safe Place for Youth whose mission is to inspire, nurture and empower the resilient human spirit of homeless youth by providing immediate and lasting solutions, one young person at a time. Get tickets here.
Convo By Design Audio Design Lab
Convo By Design, a media platform dedicated to providing inspiration to the design and architecture trade, will be hosting sessions crafted for those in the design community to hone their skills in a serene and curated environment. The Audio Design Lab will feature creatives and brand development experts showcased in short, intimate conversations and breakout sessions. These limited engagements are designed to show industry professionals how to maximize their brand impact to promote their work and develop new business opportunities.
Milk Stand Pop-Up
This year’s edition of WestEdge will offer attendees the chance to purchase unique contemporary design items at “Milk Stand”, an on-site pop-up store presented by Design Milk. Products will include home accessories, architecture-inspired jewelry, and more, all available in a cash and carry environment.
“Women’s Work” Exhibition
For the first time, WestEdge will debut “Women’s Work”—an exhibition presented in partnership with MUSE by Robb Report. This showcase will feature the work of some of the leading female designers who are driving the future of design, including: Egg Collective, Debra Folz, Kelly Lamb, Gulla Jónsdóttir, and Brenda Houston, among others.
Now in its fourth year, this sought-after section at WestEdge is one of the fastest-growing feature areas of the fair. MADE:MODERN is dedicated to highlighting talented independent designers, makers, artists of limited edition, one- of-a-kind furniture, lighting and more. The exhibitors in MADE:MODERN will present work for both the residential and commercial sectors. Exhibitors this year include Bend Goods, CBM Design Group, Fluxco Design, Jarvis Furniture, Jason Mizrahi, Katy Skelton, Kylle Fine Furniture, Newell Design and dozens more. Attendees have the chance to meet the designers firsthand and learn about their craft and inspiration. All items will be available for purchase and makers will also be accepting custom orders on-site.
Karma Auto Lounge
Karma Automotive invites guests to experience luxury design at the Karma lounge. The lounge will provide a peaceful sanctuary and showcase unique innovations in design and technology with a Karma Revero on display. Karma Revero is a luxury electric car powered by dual electric motors that embodies the company’s goals of offering leading automotive design, technology, customization and an outstanding customer experience. Learn more about Karma Automotive and Revero at karmaautomotive.com.
Citibank Culinary Pavilion
WestEdge continues to highlight culinary programming and will host chef demonstrations and tastings in an official Citibank Culinary Pavilion. Attendees will learn about the latest appliance innovations, and enjoy a schedule of daily demonstrations and samplings by Southern California’s leading chefs and culinary personalities. Notable programing includes, “Taste of Italy”, a day dedicated to Italian food and wine, presented by Italy America Chamber of Commerce.
Check out the WestEdge Dog Park at The “Bark-er Hangar” where four-legged design aficionados will mingle on pet-friendly turf while “conducting business”. As a dog-friendly venue, WestEdge encourages pets and their owners to attend the fair together!
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