Behind the Design Ivy Podcast | DezinerTonie of Luv2Dezin

Ivy Podcast Guest: Tonie VanderHulst, aka “DezinerTonie” of Luv2Dezin and Decorating Den Interiors

Ivy Co-Founders Alexandra Schinasi and Lee A. Rotenberg, speak to Ivy Designer Tonie VanderHulst. Listen to our entire podcast series on iTunes here.

Known to her clients as “DezinerTonie”, Tonie VanderHulst is the principal of Luv2Dezin and owner of a Decorating Den Interiors franchise. In the industry for over 25 years, she and her husband, Pete, operate a full-service Interior Design and Build Firm in Redlands, CA. Tonie and Pete are both licensed General Contractors. Although they have an extensive educational background, they both agree the best education is the ‘School of Hard Knocks’. They both believe that, “You can never know enough, and you never know what you don’t know!”. Perhaps this belief system has been a key driver to their success in the interior design ecosystem. Not including construction contracts, Tonie has written over $22,000,000.00 in products and design fees during her career.

In this podcast, you will learn:

  • How DezinerTonie sets business goals
  • DezinerTonie’s tips for managing client expectations upfront
  • A big lesson learned from a mistake DezinerTonie made and how it shaped how she does things today