Social Media Marketing: How To Optimize Your Content To Promote Your Business

Social Media Marketing: How To Optimize Your Content To Promote Your Business

Wednesday, March 27th, 12:30 pm ET / 9:30 am PT

In this webinar, you’ll learn everything you need to know to set your small business or brand up for success on social media. From establishing your brand image to developing and strategizing your content to talking to your audience and growing your following, this webinar will help build a foundational understanding of social media marketing with an emphasis on Instagram as the platform of choice. Here’s what we’ll cover:

  • Your Brand Image: Branding guidelines, Social voice and personality
  • Audience & Community Engagement: Who you are talking to/how to speak with them, Audience growth, Relationship building, Reputation Management
  • Content Strategies: Content calendar development, Crafting captions, Different types of content (traffic vs engagement driving), What content works for/makes sense for your business
  • Social ROI: Metrics to monitor, How to know that your content is working


About Ivy

Ivy is the # 1 software and community for designers. Designers use Ivy to create proposals, generate tear sheets, invoice clients online, track & bill for hours, manage payment and furniture schedules, and more. To learn more about how Ivy can support your business needs as a designer, schedule a free demo here >

About Mackenzie Maher

As a Social Media Strategist, Mackenzie works to develop dynamic strategies and creative content that will help clients grow their organic social presence. With a strong background in writing and marketing, and a discerning eye for design, her role at PDM allows her to flex her strongest muscles and indulge her outside-the-box thinking. Equally happy when creating a witty caption as she is mocking up a new visual concept, the San Diego local and UC Santa Barbara graduate treats every day as a new opportunity to achieve marketing greatness.

About Power Digital Marketing

Power Digital Marketing is an award-winning agency that helps companies understand digital marketing and realize the opportunity gaps online within their industry. We specialize in data-propelled digital marketing through our core service offerings of Social Media, Content Marketing, SEO, Paid Search, PR Outreach, and Web Development. Through digital innovation and our customized approach, we have earned the reputation of being a truly ROI-focused digital marketing agency.